Enlightenment From The Development Of Red Bean Men'S Clothing

< p > < < a target= "_blank" href= "//www.sjfzxm.com/ > > clothing /a > industry development environment is not optimistic now, the development of men's wear market is more difficult.

However, from the end of the 2014 red bean men's clothing autumn and winter ordering meeting, to Xi'an, Changsha, Nanchang, Zhengzhou, Beijing and other places, there were eight investment promotion sessions. The red bean men's clothing of red bean shares showed strong explosive force, which was widely recognized by franchisees and sought after by the market.

The reason lies in the pformation and upgrading of Hong Kong's share in product R & D, sales channels and ways of joining. From these practices, we can also appreciate some new ideas for the development of men's clothing.

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< p > < strong > focus on R & d < /strong > /p >

< p > product is the most direct embodiment of brand and the basic guarantee for achievement growth.

Therefore, the red bean men's clothing has always put the research and development of products in the first place, and established the red bean men's clothing independent research and development center and the Shanghai design room, linking up with the market, focusing on innovation, leading the fashion frontier, and continuously introducing the most representative trend products.

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< p > Red Bean men's clothing has been established through the market research and analysis. It has established a young and fashionable product style that is completely in line with the needs of consumers. It has actively introduced an international first-class design team and commodity planning team to enhance its independent research and development capabilities.

In particular, the famous Korean designer a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a" and "Lian He Shan" is the designer team. Based on the promotion of product quality and sense of fashion, we have developed a target= "_blank" href= "//www.sjfzxm.com/" to meet the needs of consumer personality, and dress to ensure that it meets the needs of the market and customers, providing a rich product for the red bean men's wear terminal stores, and fully showing the fashionable charm of red beans.

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< p > in recent years, the colorful series, golf series and printing series of red bean men's wear have been combined with fashion factors to highlight the mainstream style of red bean men's clothing.

2014 spring and summer, the main products of the Spring Festival are colorful series. They not only take the season's main color as the material, but also blend the cultural connotation of red bean characteristic Festival "red bean and Tanabata Festival" to show the warmth of the man.

Golf series clothing is characterized by environmental protection, moisture absorption, quick drying, UV protection and easy finishing. It applies environmental protection concept to product development to enhance brand personality.

2014 the red beans printed series men's clothing is printed in the first place. It is a design element that fully embodies the concept of the Chinese wind. It adds individuality, introverted, playful and straightforward patterns to traditional concepts, whether it is exotic Hawaii and Baroque style, or the special Chinese wind, or the strong return of the 2014 playful style. While showing the trend, it also shapes men's delicate, gentle and wild side.

At the same time, in the graduation ceremony of the first season of the large-scale clothing culture program "red bean China charm", the red bean special festival dress, which was designed and made by red bean men's clothing, also appeared on stage, showing the classic charm of the red bean dress, and at the same time, it reflected the inheritance of traditional clothing culture.

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< p > < strong > expand sales channels < /strong > /p >

With the advent of the Internet era, the sales channels of traditional enterprises are not only restricted to offline stores, but also the battleground of all enterprises. P

The red bean men's clothing sales department was formally established in 2009. For the Taobao which started in 2003, the establishment of the red bean men's clothing sales department is not enough to seize the opportunity.

However, after nearly four years of development, the growth of men's clothing net sales team is obvious to all. Last year's double eleven hit 27 million yuan per day, 2.57 times in 2012, a record high.

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< p > "market research and data analysis are becoming more and more important for sales. Compared with offline, online providers can do more accurately and quickly."

Song Ruimin, director of the online marketing center of the red bean image of the red bean group, told reporters that at first, according to the data analysis, they found that the buyers of the red bean underwear were mostly women, and the purpose of the purchase was mostly to give people, so the product was positioned as "to the people who love me and my loved ones", and the product packaging design was more refined than the physical store, and it was a great success.

Now, the number of full-time data analysts in red bean men's clothing business is over 50%.

Song Ruimin said that through data analysis, they accurately predicted the decline of the online men's wear brand and the rise of traditional brand men's clothing on the Internet.

This trend brings confidence to the traditional a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > clothing enterprises to set foot in the electricity supplier.

The red bean has developed a unique inventory display system in the industry. It can also incorporate offline and online sales into statistics, real-time display of inventory changes, and greatly facilitate sales control.

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< p > "although we have done so much weight in Tmall, we never thought of putting eggs in the same basket."

Song Ruimin said that the biggest task of the head of each business department is to find an excellent sales platform.

In 2013, vip.com, their main attack, brought about ten million yuan of sales.

In addition, the red beans in QQ mall, Jingdong mall, Dangdang, shop No. 1, suning.com and other network sales platform also have shops.

"The whole platform operation, and the growth of the platform together, this is the basic train of thought for the red bean men's clothing business" shop. "

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< p > at the same time, in terms of logistics and distribution, the company also has a red bean stock logistics distribution center with an area of 30 thousand square meters, with a daily shipment capacity of 30 thousand pieces, which can meet the needs of more than 300 terminals for warehousing and logistics, and provide a good guarantee for online sales.

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< p > < strong > new mode of joining alliance < /strong > < /p >

"P" this year, red bean men's wear has opened a new way of affiliation. In Beijing, Xi'an, Nanchang and other places, the Investment Fair is more crowded, which shows the popularity of this new franchise.

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< p > young and fashionable products provide a rich product source for the red bean men's wear terminal shop, and also provide a strong guarantee for the red bean men's investment promotion.

This year another bright spot of red bean men's clothing also highlights the management concept of red bean brand "wealth win-win" from various aspects. This new mode of franchise alliance, on the one hand, avoids the disadvantages of the traditional franchise mode, and on the other hand, solves the inventory problems of investors, and supports and effectively manages the interests of investors through preferential policies and effective management.

Through the opening of new stores and the investment forum, the company has held investment promotion meetings in key areas. This new mode of franchised promotion has been promoted. This mode of franchisee has been rapidly spreading in the market, and has been recognized by more and more investors.

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P > facts have proved that this kind of franchise not only gave the franchisee a shot, but also provided a guarantee for the rapid expansion and performance improvement of the a href= "//www.sjfzxm.com/news/index_f.asp" > "red bean" men 's < /a > line, and achieved a win-win situation.

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< p > the pformation and upgrading of Hong Kong stock is based on the independent innovation of the whole industrial chain, such as brand, design, channel, information and so on. It truly realizes the three sides win win among red beans, franchisees and suppliers, and also provides a new way of thinking for the development of men's wear industry.

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