Fast Fashion Continues To Be Weak GAP Relying On Sub Card Hard Support

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< p > fast fashion fads continue to appear, so we have to rely on sub cards to boost performance.

A few days ago, GAP group announced that the same store sales in May increased by 1%, an increase of 6% over the same period last year.

In addition, the group's main brand GAP, same store sales fell 3% year-on-year, Deputy brand Banana Republic and Old Navy rose 3% and 2% respectively.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > GAP < /a > the group recently announced that it will open 35 new stores in China this year.

But in the face of continued decline in performance, it has been difficult to achieve success by opening shop alone.

The industry believes that, compared to ZARA, H&M, UNIQLO, GAP entered China at the latest, with relatively low awareness in the minds of consumers.

At the same time, the GAP average price is about two times that of H&M and UNIQLO, and the fashion and update rate is also lower than ZARA.

Beijing Business Daily reporter found that GAP Beijing several shops on the weekend traffic is not large.

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< p > industry insiders say that fashion clothing brands are becoming saturated in the second tier cities. The awareness of brands in the three or four tier cities is not high, and the decline in performance is inevitable. GAP can only find a new way.

In March this year, the GAP group formally introduced its Old Navy into the Chinese market, which has more than 1000 stores in the United States, Canada and Japan, while GAP has 700 stores.

It is reported that the sales of Old Navy single store is several times that of GAP, but it is not as good as the internationalization of GAP.

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< p > > Kang Lanxin target=, "_blank" href= "//www.sjfzxm.com/" > dress < /a > collocation college dean, said Kang Lanxin. The main brand and the subsidiary brand co marketing with the brand of brothers can reduce the cost of developing the market by single brand, and can also make up for each other and compete for market share.

GAP group plans to open 5 Old Navy stores in China, and another sub license Banana Republic will also enter China in 2016.

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