Ali Research Institute Announces The Favorite Brand Of The Internet High-End Consumer Groups

Ali Research Institute and Alibaba APASS black card club released the "quality life guide - the Internet high-end consumption orange book", the report released the "Internet high-end consumer groups favorite brand", the brand list covers women's clothing, personal care, beauty, bags, shoes, men's wear, accessories, watches, outdoor, living appliances and other ten categories.

The report is the first survey report on high-end online shopping in China.

According to the report, it is estimated that by the end of 2020, the number of high-end online shoppers in China will exceed 61 million, which is equivalent to the total number of people in Italy today. Among them, the four super large cities of "north to Guangzhou and Shenzhen" will cover more than 1/3 of high-end online shoppers.

The increase in consumption is due to the new consumption 22%-39% generated by online shopping.

By 2020, with the network channel dominating in the retail sector, it will contribute about 900 billion US dollars, accounting for 42% of the consumption increment, of which up to 90% of the increment will come from the mobile terminal market.

Online shopping has effectively compensated China.

The current situation of inadequate facilities, especially for the consumption of low level cities and rural areas, is 57% of the new consumption generated by online shopping.

With the advent of the era of counter urbanization, these areas are expected to become the potential areas for the growth of high-end Internet users.

In the high-end Internet consumer group, there is almost no difference in the consumption ability between men and women.

In addition to the relative consumption advantages of female consumers after 00 and 65 and two, the annual total purchases of all sexes are flat.

In the future, high-end Internet consumption targeting men will become the most potential market.

For consumption style, young high-end

They are fond of simple, comfortable, youthful and fashionable brands that are alive and able to express their individuality.

And having a happy family is the general pursuit of high-end consumers of online shopping.

Recognizing that the Internet is the direction of the trend, they can pay for special services and accept customized travel.

In the next ten years, the post 90s will become the backbone of China's consumer market.

Their values and ideas and behaviors will largely affect the future mode and trend of online shopping.

The report believes that the most prominent feature of China's Internet high-end consumer groups is young, and the main group is the post-80s customers.

The natural close connection with the Internet and well-educated are also distinct characteristics from ordinary shoppers.

Men's high-end consumer groups need special attention.