Under Armour Another Brand Adds Digital Queue

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The erosion of the fashion industry has made the brands unprepared and unwilling to accept its arrival. But as a rising star and a more innovative sports brand, innovation is the most important thing.

Therefore, Under Armour recently launched a 3D print shoe shoe, officially announced to join the digital queue.

Although there were precedents for cooperation with technology in previous sports brands, such as Under Armour, a shoe similar to that of Apple Watch was used to detect the movement of athletes and implant intelligent functions.

But it is really the first time to enter the 3D queue.

It is reported that this 3D printing shoe is called "UA Architech", is a professional training shoes, currently there are two kinds of color selection: grey red official matching and black black.

The official seal of the limited 96 pairs is the commemorative company founded in 1996.

For now, whether 3D printing supports mass production is still unknown, but because of its shortening.

And production time can save many costs for brands.

They are very optimistic about this.

But is it really what the brand wants? Under Armour this time through high prices and a very small number of market, it is more like a market test for sports shoes design and production methods.

But in any case, the days of digitalization in fashion are deeper than we imagined.

According to official sources, after about two years of research and development, the design of soles and vamp will be produced through 3D printing technology.

For this new design, the company calls it the dynamic stabilization platform, which provides the energy to return to all the advantages of the foam while improving the stability.