The "Return Tide" After Double Eleven: Is It Over Yet?

China's "double 11" online shopping Carnival has been in the world for several days, but the remaining wave is still spreading.

After "double 11", China reappeared "busy with the whole nation", and many netizens began to return products that were obviously not as good as expected.

On the weekend, a large garment in Hangzhou.

Jia observed that many of the shop doors were filled with couriers to varying degrees.

A lot of people think it's a merchant's outward shipment.

The staff disclosed that after the "double eleven", the customers returned to their products for various reasons.

On the floor of the wholesale market, many of the staff of the courier company are dealing with a lot of retreats.

A courier little brother introduced that nearly two days later, he had to undergo nearly 1000 pieces of refund.

Although the giant power providers have taken shape, the business giants are still fighting against each other. They adopt the most primitive way to compete with their competitors. From the eleven year before this year's one or two Dog Wars, as well as the electric business people, they can see the market by selling at discount and low price.

In the long run, the business model that cannot guarantee quality and lose credit will bring a peak of return.

There are many reasons for returning goods, such as the inappropriate size of clothes, the difference between color and shop exhibits, and so on.

Poor or fake reason.

"The picture is cheap to buy some clothes, skin care products and daily necessities."

Ms. Zhang, a kindergarten teacher, said that the items arrived one after another in recent days.

"There are too many differences between some clothes and the net picture, not only the color difference, but also the general quality. Although some clothes are of good quality, they do not fit well.

Skin care products are also, I do not know whether the volume is too large, I bought the winter moisturizing money, but sent to me in the summer light weight.

She immediately contacted the courier to return the unsatisfactory merchandise.

Like Ms. Zhang, you can see

Rush to buy, did not look at product descriptions, briefings and related matters, and so on, resulting in receipt of goods after the goods are not satisfied with the return of many users.

For example, netizens "arin" will also return some of the online shopping products, "after all, online shopping can not be seen and touched, and the satisfaction of receiving goods is normal."

Now many online stores are "no reason to return", will not embarrass consumers.

Ms. Ma, who works in the city, buys two jeans with similar designs online. After a trial, she plans to return one.

"It's hard to decide whether to buy it or not."

Anyway, you can return it within seven days, so you can buy it and try again. "

During the interview, the reporters found that the owner of the shop was very depressed when faced with the customer's return, but most of the shop owners felt normal.

"Even in a physical store, guests are not satisfied with the right to return."

Some experts believe that at present, China's electricity supplier economy and online shopping mode still rely heavily on quality competition, relying too much on low-cost strategies and even at the initial stage of encouraging sales.

The electricity supplier is still in the stage of parity, but has not really entered a benign stage than quality and service.

This short board is enlarged in "double 11" so that the outside world can see it more clearly.

For the peak of e-commerce returns, some netizens expressed their views. Some netizens said that some time ago, the Zhejiang industrial and commercial bureau and Ali jointly launched the "online shopping consumer rights and interests protection" action, and made clear the "seven days no reason to return" good news, which is also one of the factors that improve the return rate of electricity supplier this year.