Secrets For Choosing Clothing Shops
How to open a good clothing store? What are the points of attention for opening a clothing store? Clothing business is favored by entrepreneurs.
It is one of the important factors to make profit in the future, whether the location of the clothing store is suitable for the beginning of the store.
Then, let's learn about the location of the clothing store.
How to set up a good clothing store? The senior people of clothing market pointed out that the location of clothing shops is very important, which is important to determine the survival of businesses.
Therefore, before choosing a site, we must identify the customer base. Taking Beijing as an example, if you choose a 18-25 year old woman as a customer base, the location of the store will be better in Xidan than in the fourth quarter.
Although it is also a bustling commercial street, most of the shops in the East Fourth area are mainly white collar women around 25-30 years old. Their products are of excellent quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.
How to open a good clothing store? Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles.
Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.
Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.
For example, if there are a number of casual wear shops around the world, competition at the level of casual wear will be more intense. At this time, it can be misplaced, and the goal will be better in ladies wear or professional wear. If the problems are clear, some of them can find the source of goods.
When choosing a clothing store, we should generally choose the ideal store.
address
They all share some common characteristics.
Good shop site
The following characteristics are as follows:
(1) urban central area: business center and downtown area. Such areas are generally commercial activities and have good business atmosphere. Such a store is called "land of small amount of money and gold".
(2) high density residential areas: the population of the residential areas is relatively concentrated and the population density is relatively high.
In such areas, consumers are confused at all levels, and people of all ages and social strata have a certain customer base regardless of the style or type of clothing they sell.
(3) areas with convenient pportation: Generally speaking, if there are bus stops near shops, or customers' walking time in 15 minutes, they are worth considering.
(4) areas that are built into cities: for clothing, such shopping commodities, if they can be concentrated in the neighborhoods or blocks of their peers, they will be more conducive to business.
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