Fashion Shop'S Online Marketing Strategy

Seven key points of managing and managing the clothing shop.

Each industry has its own characteristics, understand the nature of the industry, adopt targeted management methods, so that you will become more successful with success.

How can we make more money from our online shop? How can we make more money in our own shop? According to the following seven points, flexible use will make a lot of money.

1, have a "

The characters.

Shops are the most basic units of the market economy, and the complexity of competition is unimaginable. In this way, shops must have a core figure, either a pioneer or an operator.

In the process of running shops, people need to be "decisive and wise", so most successful shops need such a person, so the success of opening stores is the success of people.

2, ensure a reasonable profit margin.

There are two profit margins, one is

Gross profit margin.

Another share of profits in profits.

The profit of a shop must be shared with the loss of stock.

3, innovation and innovation.

Store business is a crowded business. Competitors may be next door to you. If there is no innovation, it is difficult to form their own competitive edge.

Including decoration, business mode and promotion.

Customers will feel fresh when new things come out.

4, take customers as the starting point.

Shop management is often a place of thinking, and it is the first step to succeed in thinking about customers instead of thinking on their own.

5, seize the opportunity.

Whether the annual trend can be seized or not determines the whole year's operation.

Once the hot sales appear on the market, it will be successful in time.

6, characteristic management.

If the store is the same, the goods will be different. If the goods are the same, the service will be different. The characteristic of the shop is to make the customer distinguish the characteristics of you and other shops. If you are the same as other people's shops, they have no own characteristics, that is, they can not keep the old customers, because they buy the same thing everywhere.

Related links:

Do a few more online shops and you succeed.

Sometimes success lies in the details. If you grasp the details, you will win. If you want to do well in the online store, you need to do the following several points.

　　在淘宝上创业的确是个非常好的创业项目，因为它起点低，操作简单，启动资金小，而且随着网络的发展平台的完善，网购人群也逐渐增多，未来发展前景一片光明，正因为如此很多人都选择了过这条独木桥光是今年，淘宝上的卖家人数就比去年增加了一倍，这样给每个卖家的压力无形中增加了好多，而且淘宝上的商品可谓琳琅满目，几乎什么都有，同行同种商品更是比比皆是，而且由于网络的特殊环境，比起传统行业，产品的价格十分的透明，谁高谁低一点击立见分晓，在这样的大环境下，在如此残酷的竞争下，有很多人兴致勃勃来到的淘宝，最终却是“乘兴而来，败兴而归”，所以我想对留下来的卖家说：“你们是好样的!”大家一起努力，相信我们明天会更好，群雄角逐，鹿死谁手，还未见分晓，对吧!当然，要想在淘宝上能有一番作为，想凭着自己的本

It is not so easy to break out of a career. First of all, we must have good psychological quality and have a certain business philosophy.

A lot of Taobao novice sellers just came to Taobao, and confidently wanted to take care of their own stores. But a month passed, or the business was deserted. Where did the guests go? I think they all went to the diamond crown sellers to queue up. Ha ha ~ ~ although some new sellers have made a lot of efforts, they often read the essences of their predecessors, learn from their predecessors' experience, and are tired of looking for post replies all the time.

Learning the essences of the older generation and taking a detour are very worthy of affirmation and encouragement. Publicity is also essential. But if these two efforts are still done, you may have to think about whether there are many others who have not realized or failed to do so.

As the saying goes, "we must first secure the outside world."

How to publicize, although the store's popularity is good, the shop's browsing volume has also been improved, but it can always be seen more, and it can be seen for a long time, but it can give you a little bit of excitement, but it seems to be just a futile effort. What seems to be the reason for it? Just like a vivid example of what happened to me before, I asked my friend on Taobao to go to my shop to find out the reason. Why did I get a cold month after a month? After reading it, she told me directly, "to be honest, standing on the consumer's side, after I saw your shop, I didn't find any attraction for me. I don't believe I'll stay in your shop for more than a minute." your own shop is not ready yet, so hurry to publicize it.

This is the truth. You do more publicity. If the customers in the shop feel this way, it is useless.

So before we publicize, we must take care of our shops first.