Clothing Store Guide Management Is Very Important

The number of shopping guides in the FMCG industry is large, the cost of wages is very high, and the expenses of salesmen management fees are very high every month. If the management is out of control, the loss to the company will be great.

For example, we set the ratio of 8% of the cost, guided purchase wages accounted for less than 8% of sales, as a hard indicator to assess the local manager.

It can effectively avoid the phenomenon of shopping guide and false reporting.

At the same time, it is very effective to check whether there is a shopping guide false report with "mysterious man". Spot checks can play a very good deterrent effect.

Yes

Strengthening the sales capacity as the core and strengthening the headquarters

The development of high efficiency is passed to the first line shopping guide, and strive to achieve the point in place, colloquial, stupid and practical.

Arrange "mysterious person" to check the execution of the shopping guide in customer's identity.

Third, the third grade certification of junior high school is implemented, so that shopping guides can be promoted and different material and spiritual rewards can be given.

topicality

The advantage is that the whole country is playing chess, making the best of each other, enhancing terminal potential energy, and comparing the execution effect of various regions, making national comparison.

Thematic marketing activities can stimulate consumers' continuous attention to brands, and avoid long term specials and stacking fatigue.

The minimum price system should be applied to the special price, and the activities should be diversified.

Through the implementation and management of thematic activities, especially the evaluation of effectiveness, we can effectively manage the sales team.

Building a team with high morale is a systematic project.

First of all, we need to recruit optimistic, challenging and enterprising employees.

The two is to set up models and templates to stimulate the potential of sales team, and you will be able to do what others can do.

The three is to choose a team leader and a leader to be listless.

Four, do well in training and cultivate a winning culture.

Five, we should encourage and punish well, praise the advanced, push ahead and improve the whole.

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Do a few more online shops and you succeed.

Sometimes success lies in the details. If you grasp the details, you will win. If you want to do well in the online store, you need to do the following several points.

　　在淘宝上创业的确是个非常好的创业项目，因为它起点低，操作简单，启动资金小，而且随着网络的发展平台的完善，网购人群也逐渐增多，未来发展前景一片光明，正因为如此很多人都选择了过这条独木桥光是今年，淘宝上的卖家人数就比去年增加了一倍，这样给每个卖家的压力无形中增加了好多，而且淘宝上的商品可谓琳琅满目，几乎什么都有，同行同种商品更是比比皆是，而且由于网络的特殊环境，比起传统行业，产品的价格十分的透明，谁高谁低一点击立见分晓，在这样的大环境下，在如此残酷的竞争下，有很多人兴致勃勃来到的淘宝，最终却是“乘兴而来，败兴而归”，所以我想对留下来的卖家说：“你们是好样的!”大家一起努力，相信我们明天会更好，群雄角逐，鹿死谁手，还未见分晓，对吧!当然，要想在淘宝上能有一番作为，想凭着自己的本

It is not so easy to break out of a career. First of all, we must have good psychological quality and have a certain business philosophy.

A lot of Taobao novice sellers just came to Taobao, and confidently wanted to take care of their own stores. But a month passed, or the business was deserted. Where did the guests go? I think they all went to the diamond crown sellers to queue up. Ha ha ~ ~ although some new sellers have made a lot of efforts, they often read the essences of their predecessors, learn from their predecessors' experience, and are tired of looking for post replies all the time.

Learning the essences of the older generation and taking a detour are very worthy of affirmation and encouragement. Publicity is also essential. But if these two efforts are still done, you may have to think about whether there are many others who have not realized or failed to do so.

As the saying goes, "we must first secure the outside world."

How to publicize, although the store's popularity is good, the shop's browsing volume has also been improved, but it can always be seen more, and it can be seen for a long time, but it can give you a little bit of excitement, but it seems to be just a futile effort. What seems to be the reason for it? Just like a vivid example of what happened to me before, I asked my friend on Taobao to go to my shop to find out the reason. Why did I get a cold month after a month? After reading it, she told me directly, "to be honest, standing on the consumer's side, after I saw your shop, I didn't find any attraction for me. I don't believe I'll stay in your shop for more than a minute." your own shop is not ready yet, so hurry to publicize it.

This is the truth. You do more publicity. If the customers in the shop feel this way, it is useless.

So before we publicize, we must take care of our shops first.