Maternal And Child Products Retailers Should Extend Their Services

< p > infant and child products market will grow at a high speed under the stimulation of the "post-80" boom and the new population policy.

Under the current policy, China's population will reach 1 billion 400 million in 2026. The disappearance of the demographic dividend will be a drag on China's development. At the same time, severe aging will become a heavy burden.

In order to avoid such a situation, the government has been actively studying and gradually loosening the population policy, which will inject vitality into the baby market.

Michael J.Silverstein, senior partner of Boston Consulting Group, said: "due to the adjustment of family planning policy, there will be more than 2 million babies in 2014."

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< p > data show that < a href= "http:// www.sjfzxm.com/news/index_c.asp" > mother infant market < /a > the average compound annual growth rate has reached 24% in the past three years, while the average monthly income of urban and rural residents is 500 yuan or more during the 0-3 year old age.

GfK predicts that the maternal and infant products market will break through 5 billion yuan in 2014, of which the offline market is about 4 billion yuan, the online market is 1 billion 100 million yuan, and the growth rate of the offline market is much higher than that of the online market, reaching 73%.

For mother and infant products retailers, first, we must understand the consumption characteristics of mother and infant products in order to grasp the opportunities of policies and online markets.

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< p > is different from other industries. For vulnerable and delicate infants, safety is the primary attribute of mother infant products.

With the rapid growth of per capita income, the consumption level of residents has also risen.

According to statistics, the consumption level of residents increased from 1279 yuan in 1990 to 16674 yuan in 2012.

The consumption growth of clothing, household goods and pportation and communications is higher than the average level, implying the change of the comfortable life of urban residents. This is also the safety and quality of the young parents.

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< p > safety consciousness is the selection of bottles in the market.

Compared to 2011, the sales of glass bottles increased by 3 percentage points in 2013, and the bottles of silicone and composite materials increased year by year, while prices were also rising rapidly. The annual compound growth rate of retail price of glass bottles was 13% in the past two years.

In addition, on the choice of breast pump, young mothers tend to choose high quality foreign brands with high quality. The annual compound growth rate of electric milk pump retail price is 6.3% in the past two years.

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< p > the surge of Internet users in China, the rapid development of < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Electronic Commerce < /a >, the surge of online shopping enthusiasm of young women in China and the peak of the young women's coming into the market, which indicates the good prospects for the development of mother and infant shopping websites in China.

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Retail sales of children's products retail on line P grew very hot. In 2013, the online shopping market maintained a ladder like growth in the three or four quarter intensive sales, with an annual sales growth of 78% over the same period. At the same time, the sales performance of mega cities under the line was weak, down 7.2% from the same period last year.

The rapid development of Internet is the combination of online shopping and mobile Internet. Eventually, mobile consumption will bring the integration of online and offline channels.

Consumers will change from a linear shopping mode to an iterative, repeated mode of non-linear shopping, that is, mobile a href= "http:// www.sjfzxm.com/news/index_c.asp" > shopping "/a" life cycle of new entity retail.

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< p > funnel model of traditional physical retail from discovery, thinking, evaluation, purchase to use has no longer adapted to the new consumption mode. Consumers now have more channels to obtain and compare commodity information.

In the new retail of mobile shopping life cycle, consumers always passively receive and actively search information before making purchase decisions.

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< p > for retailers, the answer is to extend services, stick to consumers, interact with consumers throughout the shopping lifecycle and exert influence at every stage.

More professional mother and infant stores need to pay more attention to the development of high-end baby products and the development and updating of new products.

Retailers can only extend their services from multiple angles to increase the stickiness of consumers.

Some large maternal and child retailers have already embedded their early learning, Parenting Forum, parent child activities into their services to maximize the cycle of consumers.

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