Experience In Wuhan Shopping Malls, Background Music Group, Best Light Experience.

< p > throughout July, journalists are recording and discussing the influence and role of music in < a href= "http:// www.sjfzxm.com/news/index_c.asp" > commercial space < /a >.

After visiting the a href= "http:// www.sjfzxm.com/news/index_c.asp" > Wuhan < /a > famous famous livehouse and pub, we again directed the lens to the "summer resort" - the shopping mall in Fuzhou City.

Background music can be regarded as an important tool for creating an atmosphere in a large shopping mall.

Good background music can promote sales and better reflect the style and service level of the whole shopping mall. Inappropriate background music will not only affect sales, but also cause customers' discomfort.

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< p > when traveling in shopping malls, we also randomly interviewed customers in shopping malls and friends who often stroll around shopping malls.

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< p > Xiao Gu (white collar): I remember listening to the background music of "wolf falling in love with sheep" in Wu Guang, and I didn't know what to say at that time.

Why can we see the four hand piano playing in Nanjing's shopping mall? It's both eye catching and grade. Compared with them, I think the background music in other stores is weak.

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P day (bank clerk): I don't know why I always hear sad songs in shopping malls.

You say that I am happy to go shopping, it put a sad song, feel very depressed.

I think the shopping mall should put some light songs, so the mood of shopping will also become cheerful.

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< p > Amie (student): for the background music of shopping malls, what I want most is Tucao is why many stores have to put Sax's "home" before closing.

Every time I hear this song, I think the mall says to me, "don't hurry home."

I like Time to say goodbye when it's closed.

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< p > IT: actually, I didn't pay much attention to the background music in the shopping mall, and I felt that the music they played didn't affect me.

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< p > vegetable dish (student): there are several high-end shopping malls in Wuhan, but the details of the background music do not feel tall.

They can learn from Raffles in Singapore and employ performers to play the accordion in the mall. The quality of the performance is high, the tune and the background music played in the shopping mall are well coordinated. I think this method is very creative.

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< p > Why do many stores in summer weaken a href= "http://? Www.sjfzxm.com/news/index_c.asp" > background music < /a > < /p >

< p > the purpose of this practice is to avoid the noise caused by music.

The sound of music is too offensive and too small to be felt. Instead, it will backfire because music can not cover the noise of the market itself.

So the shopping mall must control the volume of the background music, too big or too small.

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< p > What are the selection skills of background music in different seasons and seasons? < /p >

< p > when you open your shop, you can play more cheerful songs to dispel the feeling of customer's weakness and make customers want to buy.

During the low tide period, a gentle song is played to keep the passenger flow.

Customers often play bright, warm and inspiring music.

Different weather has no effect on the internal environment of shopping malls, shopping malls are warm in winter and cool in summer, but the background music should also be paid attention to.

To cope with changes in weather or season, there is a shortcut to setting up background music, which is to find songs with obvious weather or seasonal characteristics.

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< p > how to innovate in the background music of shopping malls? < /p >

< p > the performance quality must be high. If the performance level is poor, it will not only enhance the style of the store, but also give people a feeling of making a fool of themselves.

Secondly, the content of the performance must conform to the environment of the shopping mall, or the major theme of promotion, so that the music of the performance can be well integrated into the background instead of abrupt.

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