How To Create A Good Atmosphere For Sales Promotion

We study how sales are realized, and how the product consumer process is completed. First, consumers need to have realistic buying needs or potential purchase needs; second, consumers have desire to buy; third, consumers generate impulse buying; fourth, purchase; if ideally, we also want fifth, consumers tell us: people around him will repurchase.

Consumer demand can be divided into two types: real demand and potential demand, but no matter what kind of demand is transferred to purchase desire to final purchase, it will not be achieved without external stimulation. What are the external stimuli that enable consumers to purchase desire and purchase impulse?

So, let's study people's feelings, mainly visual, auditory, touch, smell, taste and so on, and know how to stimulate people to feel certain aspects. How should we play in terminal promotions? Of course, different products need to be treated differently. These feelings should also be combined with the nature of products to give full play to their advantages.

So, in Terminal promotion How should we combine the characteristics of our own products to stimulate the consumers' sense organs and stimulate their desire to buy? First, we must let consumers come to the product sales site if consumers want to buy desire and purchase behavior, so we need to analyze how to stimulate the consumers' sensory organs from far and near. This is mainly to stimulate consumers' vision and hearing.

According to the characteristics of different products to decorate terminal image or Sound effects How to feel consumers differently from a distance is to have a clear and distinctive theme and give consumers a strong visual impact. If possible, we should use auditory shock to attract consumers' attention and guide consumers to the front of the product.

When the consumers come to the product exhibition site, they will stimulate the consumers' eyeballs from the vivid display of the terminal, then give the salesmen professional explanation, change the product characteristics as selling points, explain the selling points to buy points, and promote the interests to customers.

　　 Introduce products It can satisfy consumers' needs on the one hand, stimulate consumers' desire to buy, make consumers purchase impulse, and ultimately achieve purchase, which is part of the auditory impact; while explaining, let consumers contact products, on the one hand, let consumers feel the advantages of products are real.

On the other hand, the consumer feels that this product belongs to him (her), and then with the explanation of the salesperson, from the three aspects of hearing, vision and touch to stimulate the different nerves of consumers, and finally achieve the purchase.

Therefore, when building a promotional atmosphere, we should give full consideration to the different feelings of consumers, create a promotional atmosphere from the aspects of vision, hearing and touch. At the same time, we should also consider some essential problems of human beings, such as the curiosity of consumers and the conformable consumption of consumers.