Korean TV Shopping Fashion Brands Force Overseas Market

< p > recently, the "a href=" //www.sjfzxm.com/news/index_c.asp "Korean brand" /a "Fedelia" went on the T platform of Palace of Versailles in Turkey, displaying elegant oriental embroidered lace underwear to fashionable people from all over the world.

The brand is a well-known brand of CJ O, a well-known Korean QVC Company, in collaboration with former Dior designers.

Coincidentally, at the beginning of this year, GS Shop, another giant of Korean TV shopping, held 3 new spring and summer products T stage show at New York's Pier 59 studio.

In the face of the stagnation of the local market, more and more Korean TV shopping companies have placed the growth of fashion products in overseas markets.

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< p > two leading enterprises GS Shop and CJ O Shopping, followed by Hyundai Home Shopping all have great ambitions for the development of Korean fashion industry.

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< p > CJ O TV shopping channel sales < a href= "//www.sjfzxm.com/news/index_c.asp" > underwear brand "/a >" Fedelia "in 2011 with supermodel Giselle cooperation for product promotion.

In 2012, the brand and the wedding dress designer Vera Wang jointly launched a series of new products.

After 50 minutes of commercials on the shopping channel, the products were robbed and sold for 1 billion won.

Since December 2012, CJ O has started to cooperate with the former Dior designers, and has launched 5 series of new products to participate in the Paris international underwear brand exhibition.

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< p > at present, the brand has sales network in 6 countries, including China, India and Vietnam.

After 1 hours of broadcast on China's TV shopping channel, the brand set a sales record of 3 billion won.

In October 2013, CJ O announced the next development plan. Its brand will cooperate with the Korean fashion designers Committee (CFDK) to support the development of 50 local designers, and will help these designers promote their works overseas in the next 5 years.

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The president of P CJ O said that enhancing the popularity of Korean brands in the global market plays an important role in the development of fashion industry.

The selected designers will work with retailers to launch their own brand through the direct selling channel.

At the same time, they will also display their products at the Seoul fashion show and sell them in overseas channels and department stores.

CJ O set the goal of the company's designer brand products annual sales in 5 years to reach 500 billion won.

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< p >, as the main competitor of CJ O, GS Shop is also unwilling to lag behind.

Since 2012, the company has launched a TV shopping fashion brand with 15 local designers.

In July 2013 ~9, the company held the GS global fashion shopping exhibition. The works of 15 designers appeared in Paris, Milan, London and New York.

In October 2013, the company also announced that it would further promote the development of fashion business by strengthening cooperation with designers and manufacturers.

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"Korea's local fashion brand is being squeezed by less than a href=" //www.sjfzxm.com/news/index_c.asp ", luxury brand" /a "and foreign brands, and the market share is declining," Kurak, P GS's business director, said.

On the contrary, sales of TV shopping are booming.

Since 1990s, family shopping has begun to offer high quality and low price products, all of which are designed by well-known designers.

From the sales point of view, this model has been successful.

The company has exported fashion products to 6 countries through TV shopping channels, including India, Thailand and Turkey.

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< p > experts point out that TV shopping does not need to participate in fierce shop disputes, but can find new ways of growth through expansion in overseas markets.

According to statistics, in 2012, the sales volume of Korean fashion industry reached 45 trillion won, of which the sales volume of TV fashion shopping industry was 3 trillion won.

Experts predict that this part of the market share will grow to 5 trillion won in the next 2~3 years, accounting for 10% of the total sales volume of the fashion industry.

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< p > it is also learnt that the sales volume of the 2013 TV shopping channel announced by GS and CJ totaled 1 trillion won, of which the sales volume of fashion products reached 37%~40%.

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