The Growth Rate Of High-End Clothing Consumption Slowed Down Significantly &Nbsp; The Clothing Sector Was Not Optimistic In The Near Future.

In 2011, the sales of clothing market in China continued to grow rapidly. Over 20% of the wholesale and retail enterprises above Designated Size and the major retail enterprises in the country increased their clothing retail sales.

The growth of single retail sales is mainly driven by the rise in unit price.

The rapid rise of the unit price of clothing is an important factor in stimulating the sustained growth of clothing sales in 2011. According to the data of the China National Business Information Center, the price of brand clothing in the major retail enterprises in the country increased by 20.3% over the same period in 2011, and 1.2 percentage points faster than that in 2010.

The contribution rate of unit price growth to retail sales growth is as high as 79.9%, which is 28.2 percentage points higher than that in 2010. That is to say, the growth of garment retail sales in 2011 is almost 80% from the rise of unit price.

The rapid growth of clothing prices, especially the accelerated growth of brand clothing prices, has brought greater pressure to consumer clothing consumption. In 2011, the volume of retail sales of all kinds of clothing in the major large-scale retail enterprises increased by only 4.36% over the same period last year, a sharp decline of 5.84 percentage points over the 2010 growth rate of retail sales, and the lowest level since 2001.

In 2011, the rapid rise of clothing prices triggered a sharp downward trend in clothing consumption in China, and the growth rate of high-end clothing consumption slowed down significantly.

According to the statistics of the China National Business Information Center, in 2011, the retail sales of high-end clothing stores in major retail enterprises in China increased by only 10%, an increase of 11.5 percentage points lower than the overall level, and a 12.7% decline in the volume of retail sales.

Investment strategy: it is expected that the overall brand clothing industry will not perform well in the next 3 months.

We recommend medium and short term concerns.