20 Years Of Cloud Thinking: A Review Of Chinese Clothing Industry

"At that time, Shanshan could buy a luxury car every day." Zheng Yonggang said. But by 1997, this situation was no longer sustainable. Stock It is too large; the advance payment can not be collected; the terminal vendors who originally queued for the goods have begun to ask for it. Price Negotiations; the important thing is Mao. profit From the original 30% or so down to 12%...

"The era of shortage economy has passed." Zheng Yonggang made up his mind to change all the stores into franchises and began the era of change.

As a matter of fact, China's textile industry is now fighting the war of losses, optimizing its structure and putting it on a large scale. This also brings opportunities for innovation and upgrading of Chinese clothing.

This year, China finally decided to take the road of socialist market. This has also given the enterprise a reassurance, and the entrepreneur has also become a recognized class.

The stage of Chinese enterprises is becoming wider and wider. Shanshan and YOUNGOR have listed in Shanghai, and have begun to reform the internal mechanism.

In this environment, "we put forward a famous brand strategy," said Du Yuzhou, President of the China clothing association. "Famous teachers and famous brand projects" are designed to enhance the social status of Chinese fashion designers, and play an objective role in guiding domestic clothing brands to pay attention to design, attach importance to design talents, seek brand core competitiveness and differentiate competition.

Industry leader, Shanshan, once again saw the opportunity. With the annual salary of 1 million yuan per person, Shan Shan hired Zhang Zhaoda and Wang Xinyuan to the Shanshan banner to try to create "FLRS".

In April 1998, Wang and Zhang launched the national tour of "not me, the wind".

Design is the soul, the designer is the carrier of the soul, and let the soul return to the throne. I have no doubt that the era of Chinese designers has arrived. Zheng Yonggang said.

At this time, YOUNGOR, seven wolves and other enterprises responded. Xie Feng was in love with San Sanli and Zhao Yufeng, and Lv Yue joined hands with Fuwig and Kathy to invite Wu Haiyan and Zhao Weiguo. Wu Xuewei, Wu Xuekai, Wu Xuekai and so on a large number of excellent fashion designers sprang up like mushrooms.

Taihe Group even hired French designer Marty as artistic director. Shenyang Liming clothing group invited Koshino Junko, a famous Japanese fashion designer, to join.

Grasp the design and grasp marketing. In May 1998, in the freezing cold of minus 43 degrees Celsius, Milo, a Tibetan college student in Bosideng down coat, represented the "Boston mountaineering team of China" and climbed the summit of Mount Everest with 3 Slovakia climbers. China's Bosideng mountaineering team flag has entered the world's highest peak, and a metal card bearing the words "Boston is the first in China to challenge the world's famous brand" has also stayed at the world's highest peak.

And white-collar workers pioneered the "customer satisfaction system" to integrate business philosophy, business strategy and implementation strategy.

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"At the end of the twentieth Century, clothing brand completed the transformation from product demand to brand demand, to grade demand, and then to the positioning of cultural needs." Some experts said that the clothing industry began to participate fully in international competition.

In 1998, after the performance of "Shenyang ancient and modern fashion show" in France, YOUNGOR acted as the Maxim 'sdeParis brand. Sydney Olympic Games, the French national gymnastic team chose Lining for the Olympic equipment, and the Millennium Chinese textile and clothing trade exhibition was held in New York, USA.

However, international brands are already under attack.