The Problem Of Rising Raw Materials Has Brought Many Problems To Chinese Shoe Enterprises.

In July 6th, "looking at the problem from multiple angles is an analysis". This is a theory that all math teachers from small to large teach us the most.

It is conceivable how cruel the math class is to us, because such a great truth will be learned from an early age. However, if it is not the teachings of the mathematics teachers, the attitude of the shoe industry in the bad market environment may be the same.

Losing competition

Although the problem of rising raw materials has brought many difficulties to Chinese shoe enterprises this year, the development of enterprises has also been caught in a dilemma for many times.

However, many big shoe companies who have been in the industry for many years have shown different joy. Because the rule of "survival of the fittest" has led to a lot of small scale enterprises having "low tide", that is to say, the "stumbling block" in the progress of big shoe enterprises has been washed away without any cost of soot blowing.

The big shoe companies that lose their competitors are even more comfortable in the industry.

However, all things have their own advantages and disadvantages.

Everyone has heard of such a fable, "the herdsmen on the grasslands, in order to protect their sheep from attacks by wolves, jointly wipe out the wolf population in this prairie, so that the sheep can grow stronger even if their lives are guaranteed.

But the matter is willing to be, without the wolf's sneak attack, the sheep have lost vigilance, life has become carefree and carefree, without the running of the wolf, without the vigilance of "wolf in time", the immunity of the sheep has begun to drop, and then the race slowly faded away with the wolves.

In fact, big shoe companies are like sheep on the grasslands. Of course, this is not a weak group, but rather a representative of strong backing, and the wolves are the small shoe companies that are "one size fits all" under this economic turmoil.

The role of wolves and sheep has completely overturned in the shoe industry. It shows the turmoil in the footwear industry today. It also shows us a profound truth from another aspect. On the way to the smooth development of the shoe industry, the development of the fetters is not a stumbling block on the roadside, but a vigilance on our own.

Taking stock of Shishi's brand assets is a mixed blessing. The local brands that are endlessly emerging will also have wider survival and expansion space in the future. The stock of Shishi brand can be described as huge. The worry is that there is no cost investment in scale production and no core production technology. Most of the enterprises are still doing some small and medium-sized brands with superficial meaning.

It should be noted that in the post financial crisis era, brand will be one of the most important factors for the success of Shishi enterprises. In the differentiated brand competition, the fast moving enterprises have already begun to relocate and market segmentation.

This year, a large number of enterprises have shifted from foreign trade to domestic market, which shows that the future of the external demand market is uncertain. More positive market information should be the maturing of the domestic consumer market and the great driving force for the development of the brand.

In addition, on the scale of listing, enterprises have made continuous efforts, but their strength and boldness can still be greater.

In stark contrast, the development of several brothers and counties and enterprises in the same period has entered the stage of capital operation in the rush stage.

At present, the government is looking forward to making brand pushing hands. Combined with the city positioning of Shishi, the local enterprise brand should step forward, continue to lead the brand competition, and spare no effort to win the last battle.

"Tough guys" also need to be needle crossed.

Market segmentation is a very important and effective way to explore market opportunities, develop new markets and discover new business opportunities in marketing. It divides people into different target groups according to their different purchasing characteristics and buying behaviors, so that they can adopt customized marketing strategies to meet their unique needs and achieve good market results.

The characteristics of consumer demand become the basis for shoe enterprises to segment the market.

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On the one hand, there are differences in customer demand, which means that the needs of different customers are different.

In the market, consumers always want to buy products according to their unique needs.

Because consumers are located in different geographical location, social environment, their own psychology and purchase motivation, they have different demand for product price and quality.

At the same time, people in the same geographical conditions, social environment and cultural background have formed roughly the same characteristics of demand and consumption habits.

It is precisely because the consumption demand is similar or similar in some aspects that the consumers in the shoe market can be aggregated into different groups according to certain criteria.

The difference of demand and the convergence of demand make the shoe enterprises targeted for market segmentation.

With the development of society and economy and the improvement of people's living standard, people have more and more demands on these small shoes at the foot, and because of their own strength, enterprises can not provide products and services that can meet all the needs of the market.

In order to compete effectively, enterprises must carry out market segmentation, choose the most profitable target market, concentrate the resources of enterprises, and formulate effective competitive strategies, so as to win the competitive advantage.

On the other hand, the problem of homogenization has become increasingly severe in the rapid development of footwear industry.

Product homogenization