How Should A Clothing Store Open A Book And Choose A Brand?

Clothing store is an eternal topic for entrepreneurs. How to choose franchised brands and how to join them rationally?

Fund allocation: 20 thousand yuan to join the margin 50 thousand yuan 90 thousand yuan, the store rent (store rent 15000 yuan per month, the need to pay two months to pay a month, in addition to prepare for 3 months' rent, because it can not guarantee immediate profits) 10 thousand yuan salary.

Customer composition: white collar women aged 20 to 30 years old

Profit: from the first store in October 2001, it has already been profitable.

Reasons for Entrepreneurship: 70% of the demand for change, 30% of the personal love.

70% demand for change

When I was a college student, I studied Chinese and English senior secretaries. After graduation, I worked as a secretary in a foreign company, from the front desk.

30% of the people love it.

I have been thinking for a long time when I quit my job and decided to run my own business. I have been thinking about what industry is suitable for women to do and what they should do. Later, I decided to choose the Ssha Gyaphak Ke brand. I am glad that I chose the right industry, because I think this industry is more suitable for women, and I am very happy about it. I grew up to like drawing, and I was very sensitive to dress joining. I think if you want to be independent, you'd better choose the industry you are familiar with, try not to choose industries that you are not familiar with.

At the beginning of the business: 50% of the market survey 20% of the courage and boldness of 20% of the staff training 10% of the advertising campaign.

50% market survey

No matter what I do, I have to do a detailed market investigation. Before I opened the first clothing store, I visited many shopping malls, and finally chose Feng Lian square. Because Feng Lian is a rental shop, every store can collect money independently, so that cash flow can be guaranteed. Moreover, the clothes I run are for white-collar women aged 20 to 30 years old. They work in office, dress professionally, but also feel fashionable.

20% courage and boldness

I used to work in my office, and I didn't have many opportunities to get in touch with others. But when I was independent, I often had to contact the managers of shopping malls, contact with my shopping guide, and deal with various problems, which I have never met in my previous work. Sometimes I can't believe I have such courage and courage.

20% staff training

Because of the joining, the quality and design of the clothes are not what I can control. It is gratifying that Ssha Gyaphak Ke grew up with me. In order to provide the most satisfactory service to the customers, I will train my staff, and ask them to provide the customers with the most comfortable, honest and sincere service.

10% advertising

In addition to doing some advertising with the company, I will also do some publicity for myself, such as setting up VIP cards. When we come to new products, we will pass customers, even if they do not have time to come, we can also feel our thoughtfulness.