Win-Win! Beijing Shopping Mall Starts Marketing Campaign At The End Of The Year

The coming of the shopping mall brings Beijing

Do visual merchandising to attract eyeballs.

When many consumers feel fatigued by the monotonous lights and Christmas trees in Beijing shopping malls, some shopping malls are bringing forth new ideas in the context of Christmas.

Reporters saw yesterday in Chaoyang Joy City, which is known as the largest outdoor crystal lamp in Asia.

Some consumers say that this crystal lamp is like a lighthouse in the Qing Dynasty commercial circle, attracting tourists to come.

It is said that the designers of Chaoyang Joy City's Christmas marketing activities have designed Christmas scenes for many shopping centers in Harbour City, Hongkong and MegaBox, and designed Christmas landscapes such as "dream Swan Lake" and "happy circus" for the Xidan Joy City.

In Hongkong, where retail industry is more developed, visual merchandising in shopping malls has become an important part of marketing activities.

The Christmas activities of Chaoyang Joy City create a strong Christmas atmosphere, which is comparable with the Christmas design of famous shopping malls in Hongkong.

It is reported that the designer also set up the theme of "Magic" for the fashion line of Xidan, the great joy city of Chaoyang Joy City.

Following the 2008 "dream Swan Lake" landscape and last year's "happy circus", the Christmas landscape of Xidan's joy city covers many architectural spaces, such as outdoor square, lobby space, sky screen golden street and sky canopy hall. Magic caps, white dove, giant light bulbs, teddy bears, and indispensable snowmen and Christmas trees have constructed fantastic spaces.

Not only does the new mall try to impress consumers by ingenious environment, but also the old shopping malls are constantly innovating in the image.

In the new world department store in Chongwenmen, this year's Christmas, apart from the traditional giant Christmas tree, has also added large and small Garfield dolls.

The theme Christmas, which is jointly launched by Paramount and paramount, will be promoted across all the new world stores in North China.

Reporters at Chongwenmen New World Department Store saw that Garfield appeared in every corner of the mall.

The giant Garfield, which is lying on the main door, has received the most attention from consumers.

The Beijing APM in Wangfujing introduced the Nutcracker theme during the Christmas season.

Consumers can take photos with Santa Claus at the scene.

It is reported that the shopping mall's expenditure on Christmas marketing is as high as $100 million.

In the blue harbor, the lighting Festival opened on the 17 day of this month lasted for 74 days, and thousands of ocean elements were composed of 130 thousand square meters of lighting.

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Entertainment marketing invited stars to help

Compared with the huge cost of creating theme landscapes, shopping malls during the Christmas season to invite stars to help attract customers also attract attention.

Entering the Beijing market for tenth years, the Oriental new world has always attached great importance to Christmas marketing.

Following the construction of the cruise last year, the mall will invite the heroine Hsu Chi, who is the upcoming New Year blockbuster "if you are the one 2", to light the Christmas crystal star tree this year on the 17 th of this year.

On the 21 day, the mall will also be invited to play Christina's model and actor Larisa Angela in the hit TV drama "trick and kiss 2".

With the help of stars, shopping malls are not only the New Oriental world.

On the 24 th of this month, 18:30-21:00, at the seven level champion skating rink of Chaoyang Joy City, Yang Kun and Sha Baoliang will sing the song. The champion combination Shen Xue and Zhao Hongbo will perform the large-scale ice dance.

Shortly after its opening, the first shopping mall in Nancheng also realized the enormous appeal of the stars.

On the afternoon of the 12 th of this month, a well-known group of "Yu Quan" held the first meeting of the Grand Canyon, attracting a large number of fans.

At that time, many fans were surrounded by activities.

Last year, Cui Jian, who had been invited to Seth ootles, was not yet determined to be the final star this year, but has been hoisted to the consumer's appetite.

The reporter clearly remembers that despite the low temperature at that time, the attraction of rock stars attracted a large number of customers. Late into the night, the Plaza of the outlets was still full of customers.

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Try cultural marketing to enhance business characteristics

The competition from price war to marketing shows the progress of Beijing's business.

In fact, as the shopping center becomes more and more open, the shopping concept of consumers begins to change. The shopping places they choose will be shopping malls that can meet their shopping, entertainment and leisure experiences.

Under such circumstances, the shopping mall in Beijing has begun to take the place of its popularity through Cultural Thematic marketing.

Sanlitun VILLAGE has prepared a cultural feast for consumers.

On the 17 th of this month, the special exhibition of the stars will tour to the Southern District of VILLAGE, Sanlitun. Through the cross boundary art works in various fields and the newly designed outdoor art installations, the location of the shopping malls will be clearer.

In addition, consumers can also watch the bread n butter Pegasus art exhibition in the Southern District of shopping malls. The North District of shopping mall is the first personal exhibition in the domestic construction industry, Frank Gehry.

Dongxin Xintiandi and Xidan Joy City also set up photo competition for consumers.

Taking part in the photo Oriental photography competition jointly held by the Oriental new world and SONY, customers have the opportunity to win the SONY digital cameras and other exquisite prizes.

Xidan's great joy city and magic time network launched the "Magic instant" photography competition. Winners can get various gifts including shopping cards.

While watching the exhibition, consumers can also spend an authentic European traditional Christmas in Beijing.

Every weekend in December, there will be a long Christmas market on the left bank of the blue harbor. Cabare, invito, Zi Shui and Switzerland will be dedicated to consumers' Christmas delicacies, wine and Christmas gifts.

One day before Christmas, the blue harbour will host an ocean Christmas party, catering to the festival of lights, presenting a unique Christmas Eve to consumers.

The whole Christmas party program is also centered on the theme of "happy ocean". There are mermaid song and dance performances, Santa Claus dances, street dance, Christmas gifts, lucky draw, magic show, seabed biology show, starfish dance and DJ in diving suits.

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Cooperate with price marketing to drive consumption

The theme of shopping malls has become the capital of competition among shopping malls. However, the final function of shopping malls is still shopping. Every year at the end of the year, vigorous sales promotion is essential for every commercial enterprise.

In the new world department store in Chongwenmen, this Christmas promotion, the total consumption of cosmetics on that day is 600 yuan, that is, 100 yuan shopping card; 1000 yuan will be awarded 200 yuan shopping cards, shopping cards throughout the museum.

In addition to cosmetics, jewelry consumption of 30 thousand yuan to send Haier washing machine; full 50 thousand yuan to send SIEMENS fridge; full 70 thousand yuan to send SONY LCD TV.

During the Christmas season, new world stores in Chongwenmen also prepared gifts for consumers, such as iPhone4, iPad, digital cameras, Zhou Dafu rabbit pure gold ornaments and Wuliangye, peanut oil, deluxe milk, Deqing yuan eggs and other gifts.

In Beijing APM, from today until January 3rd next year, customers will be able to get a big gift if they spend 500 yuan on their bank cards.

The Oriental new world near APM, Beijing, has also prepared a series of promotional meals for consumers.

Times of relaxation, Mu Shi, SWAROVSKI, Jiangnan cloth, Swatch, pirate ship and so on will all hold a big sales promotion.

In Chaoyang Da Yue City, the store operator took the recent popular Apple product.

It is reported that from today until the 23 of this month, consumers can participate in activities with a total of 5000 yuan of shopping tickets. The total amount of consumption can get the title of "super Shopaholic" and get 1 yuan to buy an apple iMac MC508CH/A 21.5 inch one machine.

On the 17 th of this month, -26, is the 2nd anniversary anniversary of the blue harbour. The mall will launch a big sales promotion. Shopping for 300 yuan is a lucky draw. The highest prize is carat diamond.

At the same time, more than 100 businessmen also promised blue harbor, during the Christmas and new year, more than 1000 fashionable brand goods to as low as 80 percent off.

In addition to promoting sales to attract consumers, Sanlitun VILLAGE North District ushered in many international brands, including five storey Emporio Armani brand China flagship store and Italy fashion brand Diesel flagship store.

In addition, there will be many international brands such as I.T, Balenciaga, Versace and so on.