Quanzhou Shoe Enterprises Have Tended To Be Rational In Choosing Sports Resources.
1990 Beijing
Asian Games
In the closing month, Lining received a value of 15 million yuan.
Order form
。
It is undeniable that the success of Nike, Adidas and Lining brands in sponsoring sports events is the main motivation for Quanzhou sports brand to "go for it".
However, judging from the performance of Quanzhou sports brand for Asian Games marketing, more and more enterprises have tended to be rational in choosing sports resources.
"Enterprise's choice of sports resources is ultimately centered on enterprises.
Development
Strategy, whether it is the growth of sales volume or the promotion of long-term brand, we must make a systematic assessment in advance.
Zhao Feng said, "becoming a senior partner of the Guangzhou Asian Games, whether in the design, research and development, or in production, logistics and other links, all put forward higher requirements for enterprises".
It is understood that, in order to provide professional competition equipment for the Asian Games, 361 degree cooperation with KDU team, the top design institute of sportswear in the United States.
"The choice of sports resources should be the most suitable for them, not the most expensive ones.
For example, the Olympic Games in 2008 and the world cup in 2010, the threshold for becoming a sponsor of such a top event is too high.
If the strength of the company has not yet reached the level of sponsorship top events, some intercontinental and regional competitions can be selected. If the cost of sponsoring a top star is too high, you can choose to sponsor some two or three line stars with potential.
Hou Lidong said.
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