Lining Changed The Logo To Reveal The Company'S Genetic Attempt

Lining changed the bid, after the performance overtook Adidas, drew the Nike after the big company changed the bid, has always been a thankless thing, for example, Pepsi Cola changed the smiley face, the feedback is very general, it seems that the Chinese market has not changed.

Lining's new LOGO is also a dance with a yoke. It needs to continue tradition and break through. Frankly speaking, this new LOGO is very general. It is neither concise nor atmospheric enough to try to show some sense of fashion.

The replacement of LOGO is a side, and more importantly, behind Lining's replacement, it also reveals the strong attempt to update the company's genes and whether the fresh gene can really be injected is the key to the success of Lining's bid.

1, as I mentioned in my previous blog, the gene that Lining needs most is the "fashion" gene. Now the sports brand is more than the "sports effect". Lining also said that organizational restructuring is being carried out, including sports category planning, business area division, product development and design, all of which have been systematically upgraded. But the key is whether there is a killer fashion sense product line.

2, how to inject the international gene? Lining's current about 8000000000 of the revenue comes from the Chinese market more than 90%, in addition to signing the international big name, in Nike's R & D base to set up stores, Lining's internationalization development can find an innovative path, is the real meaning of the new slogan "MakeTheChange". But Lining seems to have been good at followers, and disruptive innovation is not very good at it.

3, how to "go to Li Ninghua" and inject "non Lining" gene. Lining has been trying to divide his personal brand from the company's brand in the past few years. Before Lining was appointed chairman by New Energy Company's quick energy saving, it should be his move. But for the Li Ning Co, a star symbol is needed to make up for Lining's huge aura, especially after the Olympic attention of the world.

These are the difficult tasks of "MakeTheChange", but they are more interesting and more difficult because of their difficulties.