Pearl River Delta Textile And Clothing: Small Orders Become The Mainstream Of Online Retail

More than 1 / 3 of China's garment processing and wholesale base is the largest garment processing base in China.

Compared with Zhejiang, Jiangsu and other major clothing provinces focusing on "big customers, large orders", the Pearl River Delta foreign trade clothing industry, which mainly focuses on small enterprises and retail orders, is more tenacious and calm in the epidemic situation. Many enterprises quickly seize the platform of Alibaba international station and realize the performance from negative growth to double.

Increase the sales volume of small order

In the traditional clothing foreign trade industry, a large number of centralized orders are often popular, but during the epidemic period this year, the production and placing of large quantities of orders have been greatly affected. Xianglong, executive deputy general manager of Guangzhou Yuepai sports apparel Co., Ltd., told reporters: "the orders of large number of wholesalers of large brands sold to supermarkets and exclusive stores in foreign countries will drop sharply. Small orders, especially some online orders, will have some growth. "

Deng Rizhao, CEO of Guangzhou Weixin Garment Co., Ltd., told reporters that this year's online b-end retail orders had a sales growth of two to four or five times, "this is the change of retail pattern and the change of foreign trade clothing industry."

In the face of the epidemic, both enterprises made rapid response, "we are also the first time to encounter this situation, but for our own development and direction in the future, I am quite firm. One thing we believe is that as long as we do ourselves well, there will definitely be greater opportunities. " During the period of May, Wei Xin said that the company's industrial chain was rapidly restored until May.

Guangzhou Yuepai sportswear Co., Ltd. and Guangzhou Weixin Garment Co., Ltd. are both settled businesses of Alibaba international station. During the epidemic period this year, both companies have recovered certain achievements and customers through this platform. Weixin company has always maintained its online activity and strengthened its communication with foreign customers by using Alibaba platform, which ensured the growth of the company's popularity.

Yuepai company encourages Alibaba's salesmen to accumulate more customers with small orders. Xiang Long said that "at the beginning of this year's outbreak, a large number of overseas small orders for necklaces have saved the company a lot of performance."

The sales situation of clothing foreign trade industry in this year can be divided into two stages. In the first stage, the domestic epidemic broke out, the supply of raw materials was insufficient, and the whole industry supply chain was "broken". From the second half of May, the second stage of recovery period, "our recovery degree is 1.5-2 times higher than that of the same period last year." Deng said.

Until September, the sales volume and order quantity of Yuepai company doubled compared with the same period of last year, and produced nearly 40000 sportswear orders. According to customs statistics, China's clothing export value in July and August this year increased by - 13.8% and - 10.2% respectively compared with the same period last year, compared with - 16.8% in the first half of this year, and the industry is gradually recovering.

Where is the development trend of clothing industry?

During the epidemic period, the personnel adjustment of each company is a key point in the industrial adjustment of various industries. Yuepai company reorganized the company's employees, appropriately laid off employees, and optimized the staff structure. "Originally, there were more than 170 people in our factory, but now it has been optimized to about 150 people. In the process of optimization, we have increased the recruitment and introduction of high-quality talents, spent more money to invite higher-level personnel, and then guided the improvement of the overall efficiency. " To the dragon.

On the transformation of the clothing industry after the epidemic, Deng Rizhao told reporters: "at the retail end, some offline retail channels are far from recovered, and they are still facing crisis. However, the share of online sales is increasing, which leads to changes in the sales market, leading to changes in the demand of buyers for the supply chain. The performance of change is that businesses will be more cautious in placing orders, with less inventory, more fragmented, small and fast. "

Xiang Long pointed out that the future will go in two directions: "the first one is fragmentation, with smaller and smaller orders and smaller quantities, but its return order efficiency and production efficiency will be very fast. Second, the demand for personalization will be even stronger. With the popularity of online Red economy, a single style is not enough to attract customers. "

Deng richao revealed to reporters that Weixin garment should actively adapt to the changes of purchasing market and retail mode in the future, so as to achieve flexible supply chain, quick delivery of small orders, and improve production capacity.

At the same time, we should improve the ability of data and use more online systems and tools for customer docking. "For our manufacturers, we need to improve our own data monitoring and process, improve our own efficiency, reduce costs, and strengthen data connectivity and cooperation between purchasers and manufacturers.

With the popularity of "exhibition" in the cloud, the clothing industry may face the digital transformation

Recently, "online" fashion shows have become popular at home and abroad. As a brand of dress and women's wear in Pearl River Delta region, Weixin garment has also actively participated in a series of activities at home and abroad, such as the Guangzhou Fair Online Exhibition, New York fashion online exhibition, Alibaba live show, etc.

But Deng said frankly, in fact, the impact on the company's performance will not be too big, "in addition to Alibaba and other online platforms, other platforms start internet channels relatively late. Offline exhibitions become online exhibitions. The audience of this kind of exhibition itself is older, they like to come to the scene to feel your products, and they are not used to using online tools, so few of them can negotiate a business! "

Yuepai clothing did not participate in the online exhibition. "We also pay more attention to its organizers when we participate in the online exhibition platform, so we may now put more on Alibaba's live broadcast or other aspects. Other platforms, however, are not very good in terms of their technical content and resources. We attach great importance to this thing. " To the dragon.

The holding of online exhibitions, the increase of online retail orders, and direct raw materials are all the manifestations of the digital transformation of the clothing industry chain. Xiang Long believes that the digitalization in the future should first of all enable customers to experience digitalization and the convenience and speediness of the production and supply chain.

The customer designer can express the design directly on the page through a module of the network. The supply chain can quickly collect information and carry out production directly. The second is the perspective of production and the visualization of the process, so that all people, including customers, know the order process and the whole process.

Deng richao said that this year's epidemic situation has made us see more possibilities for the digitalization of the clothing industry. At this stage, for the production end supply chain, digitization has become a hot spot this year. "Everyone engaged in the clothing industry can realize the current and future trends. In terms of data transformation, the heat is higher than ever."

Data cannot be separated from mature systems. Deng richao thinks that the investment in this field will be very high in the future. Now the technology is becoming more and more mature, and there are various data system tools for various ports and purposes.