Fujian Shishi To Promote The Transformation Of Garment Enterprises Through The Live Broadcast Of E-Commerce: Online With Live Goods Line

"Recommend cheap products to the vast number of consumers, buy, buy and buy!" Not long ago, Fujian Quanzhou Shishi and the electronic business platform jointly held a lot of industry live broadcast activities: quite popular: wearing a full set of shoes and clothing made of stone lions, the Deputy Secretary of Shishi Municipal Committee and mayor Huang Chunhui, the incarnation anchor, took the goods for the stone lions.

In fact, this is not the first time that Shishi "touches the net". As early as February this year, Shishi held a month long "2020 Shishi brand clothing online live broadcast monopoly Festival and net red selection Festival". In from April 18th to 22nd, Shishi also hosted the 2020 China Shishi online live fair. 3 consecutive online promotion, Huang Chunhui took the initiative to enter the live room "take goods".

Take the goods - mayor as anchor, drive sales exceeding 2 billion yuan.

Shishi has more than 8000 textile and garment upstream and downstream businesses. The pan Shishi garment plate, which consists of the city and its surrounding areas, owns more than 10 thousand textile and garment enterprises and supporting industries, and is one of the important textile and garment production bases and distribution centers in China.

"Affected by the epidemic, some enterprises in Shishi met with operational difficulties for some time." Talking about his experience as anchor, Huang Chunhui said frankly that it is a response to help enterprises solve their problems.

"In February, we found that there were at least about 13000000 yuan inventory in the whole city, and the problem of unsalable sales has become a common problem for Shishi clothing manufacturers." Huang Chunhui said.

How to help enterprises cross the ridge? Shishi aims to sell live online. "Planning began in February 19th, and the first live event was held in February 22nd. The first attempt at online live broadcasting has helped many enterprises solve their difficulties. Huang Chunhui said that a month long live Festival brought together more than 150 brands of Shishi local clothing industry, tens of thousands of clothing good goods, served 105 enterprises, facilitated 36 local clothing enterprises and the direct seeding organization signed the intention purchase amount 150 million yuan, the direct seeding sale 119 million yuan.

Strike while the iron is hot. In April 18th, Shishi moved the offline exhibitions that were held annually into the live room. Through the live broadcast platform such as jitter, fast hand and other live broadcast platforms, more than ten sub venues, such as Shishi International Trade City and Shishi International Food City, have organized activities at the same time, paying more attention to over 850 million people. According to incomplete statistics, the clothing business of Shishi City has more than 2 billion yuan through the live broadcast of "carrying goods" or drainage sales.

Bring fire to create a direct seeding industry gathering place

During the May 1, Zhang Jinping, the anchor, was especially busy: selling live goods for more than 6 hours a day. "The more holidays, the bigger the online traffic, that's the good time for us to sell." Zhang Jinping is full of confidence...

By the end of 2019, Zhang Jinping became the first live owner of the Shishi green city. At that time, she was still a new beginner of zero experience. "Shishi green city" was unveiled in 2015, aiming to build an international clothing business operation center. In the near future, we aim at the new format of live broadcasting business, and build an industry gathering platform for live sellers. " Lin Zhicheng, director of Shishi green city, said. Since 2019, there have been 9 training courses in Qing Chuang City, and more than 700 hosts have been trained, including Zhang Jinping.

"Fame, good goods and policies, we are firmly grasping the new outlets of webcast, creating a gathering place for direct seeding e-commerce." Lin Jinchang, director of Shishi Business Bureau, said: Shishi has been making continuous efforts in the field of live broadcasting to promote the deep integration of "industry + net red" mode.

Wu Shan, senior director of strategy department, visited Shishi and local enterprises several times. "As far as the early live broadcasting business is concerned, the anchor is concentrated in the north and other places, and has no direct connection with the production enterprises." Wu Shan said that with the advantages of multiple sources, fast logistics, and complete supply chain, Shishi enables the anchor to sink and docking with manufacturers so as to promote the interaction between traditional enterprises and the electricity supplier industry.

Live with new fire formats, pressing the accelerator for urban development. From 1 to April, Shishi added more than 1000 square meters of live broadcasting base to 12 new businesses. Nearly 100 live companies were launched, and a group of Red Net anchors, shop slots and other Shishi entrepreneurs began to develop. Besides carrying goods, Shishi also held an online travel promotion conference to attract nearly 200 thousand people to watch.

Bring alive -- more than 90% of textile and garment enterprises docking with electricity suppliers

Behind the innovative measures of direct selling is Shishi's persistent efforts to promote the transformation and upgrading of traditional enterprises.

"In recent years, Shishi, relying on the advantages of the textile and apparel industry chain, has actively constructed an integrated online and offline marketing system, and e-commerce has become a new business card of the city." Lin Jin Chang said that as Fujian's "Internet +" pilot city, Shishi's complete textile and garment industry chain has spawned an active electricity supplier market. More than 90% of the city's textile and garment enterprises have already butted up e-commerce sales channels. At present, the city has over 35 thousand small business sellers, 7 Taobao towns and 32 Taobao villages, with an average daily delivery of over 1 million 200 thousand electricity suppliers.

"Stone lions have accumulated e-commerce advantages over the years, providing a guarantee for innovative live broadcast sales. The new mode of direct seeding electricity supplier has provided the direction of development for our traditional garment enterprises to further upgrade and upgrade. Lin Jin Chang said. Shishi proposed the implementation of the "10 million" development plan, that is, to build a net red city, ten live broadcast bases, 100 net red live agencies, thousands of suppliers, and 10000 direct seeding shops.

"Live broadcast of e-commerce has promoted the upgrading of the traditional industrial chain." Huang Chunhui said, in the long run, the direct seeding of e-commerce providers and traditional industries will help to guide Shishi clothing enterprises to transform the development direction of the balance of foreign trade domestic demand and online and offline synchronization, and then further upgrade the industrial chain.

"At this stage, we should increase the low interest capital support to the leading industries affected by the epidemic, and guide the mutual protection and mutual benefit of the upstream and downstream industries, and help them keep warm. At the same time, we should guide enterprises to maintain a sharp response to international orders, and give full play to the advantages of the industrial chain when the epidemic improves, so as to further seize the market share." Huang Chunhui said. At present, the 114 lions in Shishi are mainly limited to the electricity supplier. The total sales volume of electricity providers in the 1 to April is 21 billion 557 million yuan, up 38.8% over the same period. In the first quarter, Shishi market procurement trade mode was 7832 yuan for export customs clearance, and the value of exports amounted to 527 million US dollars.