Jiangsu Textile And Garment Industry To Break The "Cloud" Breakthrough "Fancy" Conversion

Since March, many foreign clothing brands have closed their stores. Although China's textile and garment industry has resumed operation, however, affected by the epidemic, many enterprises are faced with problems such as order cancellation, inventory backlog and cash flow problems. How can we improve confidence and promote sales rebound?

The outbreak of the epidemic once cut off the shopping scene under the line, depressed the demand for shopping, but the danger was organic. The online platform gathered by consumers became a place to seek business opportunities and create miracles. In many businesses, direct seeding can help enterprises stop losses and bring new hope.

From Wuxi, the old Chinese brand red beans home, through the establishment of a full social networking system, achieved 2 weeks breakthrough 10 million yuan sales results. "We have been studying the effectiveness of streaming and transformation in live streaming, and this is a pleasant surprise from the collaboration with the jitter." Red beans home related responsible person said. In April 3rd, the red bean home in Wuxi factory for the first time "shaking", gave up a good report card - 9 hours live broadcast, the number of fans shaking up more than 20 thousand, nearly 180 thousand users onlookers, orders over 2400.

"During the epidemic, old customers are getting less and less. Everyone stays at home and more and more online shoppers." Suzhou Industrial Park, a flower shop owner, flowers also saw the potential of the online platform. "Only on the first day, we reached 600 thousand yuan in sales. One thousand days after the live broadcast, thousands of clothes were sold. This is a traditional shop. It's something that you can't imagine.

Eligible businesses can get small shops "zero threshold" open, cold start flow support and other policy tilt, in the shortest time through online channels to resume sales -- flowers before the time to see the jitter to launch this "industry belt business support" plan, easy to open online shops in late February.

At present, a number of live platforms have launched relevant online channel support measures to help businesses break through the constraints of time and geographical area and achieve "cloud recovery".

In April 7th, Alibaba launched a special action to help small and medium-sized enterprises in the next 11 years, the spring thunder program, which will create a number of digital "super origin business cards". In the whole country, we will build 10 clusters of digital industrial clusters with output value of over 10 billion yuan, and help 1000 factories online direct sale output value over 3 years in 3 years, and build 100 Taobao live broadcasting industrial bases in each province. The Jingdong has also launched a series of solutions to help businesses and service consumers better. For example, it has launched a "4+2" policy aimed at businesses and institutions such as "comprehensive deduction, traffic escort, special subsidy, zero service charge" and "cash subsidy and public domain flow support" for anchors.

There are many garment and textile enterprises in Jiangsu. Under the situation of shortage of epidemic prevention and control materials such as medical masks and protective clothing, many garment enterprises have quickly joined in the transfer of production.

In April 8th, the Wuxi red bean sportswear company of the red bean Group officially approved the "disposable medical mask" production license and the two class medical device registration certificate. The red bean group is the second Jiangsu province to obtain the disposable medical mask production license, and is also one of the earliest manufacturers of medical masks certification in Jiangsu Province during the emergency examination and approval of epidemic prevention materials. As early as February 11th, the group began to switch to the daily protective respirator. At present, there are 10 mask production lines, with a daily output of 1 million 500 thousand. After the outbreak of the epidemic, the red bean group quickly transferred production of protective clothing, isolating clothes and respirators to the forefront of the epidemic.

Jiangsu Sunshine Group Co., Ltd. has developed a protective clothing with thin film composite technology, high strength, comfortable wear and good anti permeability from the production of high-grade suit to protective clothing. It can meet the needs of customs, community, traffic jam, checkpoints and other staff outside the hospital system. The group's 3 protective clothing production lines were launched on-line in February 8th and 2000 units per day.

Bosideng, located in Changshu, Suzhou, is famous for its down coats. Since February 6th, its protective clothing production line has been officially started, with a daily output of 1500 to 2000 pieces.

"At present, our province's textile industry has maintained steady development as a whole." Zhang Yuelan, vice president of Jiangsu clothing association, said that Jiangsu has many well-known clothing brands. Although the overall size of the clothing industry has declined, the overall efficiency has kept growing, and the brand value-added has been significantly improved. The enterprises have improved in terms of intelligent manufacturing, brand building and management.

Xiong Yougen, deputy general manager of Haian Kai Hong Textile Technology Co., Ltd. admitted that the price of dye has risen sharply last year. The price of raw materials is fluctuating this year. In the face of adversity, we need to refuel our textile and garment industry.