Seven Mongolia: The Brand Of Deep Plough Business Men'S Clothing Is Light And Luxurious Business Is Simple.

The beauty of the chapter is the beauty of etiquette. As a historical power that has lasted 5000 years of Chinese civilization, the clothing of our country was born and developed along with the cultural quality of the Chinese nation. Nowadays, clothing, as an essential part of human social life, has become an important part of the national economy. Especially as a sub sector of the garment industry, men's wear plate has been rapidly rising in recent years, occupying a larger share of the market, and has gradually entered the mature stage of the industry.

According to the public information on the Internet, men's clothing industry in Jiangsu, Zhejiang and Shanghai is taken as an example. The market size of men's clothing industry has risen significantly. In 2012, the market scale was only tens of billions of yuan, to 2019, and the consumption scale has doubled several times, which has reached 700 billion yuan, an increase of 70% over the same period last year.

Figure: market size and growth rate of men's wear industry in Jiangsu, Zhejiang and Shanghai area (from Internet public information)

In addition, the survey also shows that the annual online expenditure of male consumers in China is higher than that of women, and the men's wear industry is becoming more and more perfect, and is still steadily expanding. Especially in the context of China's consumption upgrading, the demand for men's clothing is growing rapidly, and the scale of men's wear market is also expanding.

At present, some foreign men's clothing brands such as BOSS, Burberry, Armani and Dunhill have already taken a firm foothold in China's men's wear market. With the increasing demand of men's wear market in China, some small and medium-sized men's wear brands at home and abroad have begun to increase investment in China's men's wear market, and gradually seize the market share, showing their strong innovation and competitiveness. For example, QIMENG brand, which is a 20 year old men's clothing brand originated from Hongkong, has grown rapidly after entering the mainland market in the past two years. It has initially formed the leading edge of the brand, and has penetrated into the two or three major cities in China, and has increased the market share in the fierce competition.

The QIMENG brand was born in Hongkong, China. It is the famous menswear brand of Hongkong Qi Meng (International) Garments Co., Ltd., the main business of light casual business and simple European fashion style business casual men's wear, adhering to the business mission of "making men's wardrobe, accomplishments of men's clothing", and the service concept of "customer first, quality and service excellence", aiming at high quality and exquisite design. To provide business men with a simple but not simple, business rather than stereotype of a higher level of life style.

Judging from the market segments of men's wear industry, business casual men's wear is indeed the focus of the expansion of men's clothing enterprises. This is due to the growing number of business men's wear groups, the increasing business and social activities and the growing middle class, which has promoted the rapid development of business casual men's wear market. The success of QIMENG brand lies in capturing and locking it tightly before the market demand of men's clothing has been fully formed and persisting in this field, thus forming a commercial men's clothing brand that now occupies a certain market share and has brand influence.

It is understood that the QIMENG brand is based on Hongkong, which has witnessed the rapid development of Hongkong's economy. It also witnessed the evolution of the Western Style Men's clothing from the simple to the simple, the Chinese men's clothing evolved from the simple to the fashionable, with a deep understanding of the clothing culture, and a business casual man's suit with classic comfort and fashion vitality. To create a calm and confident man, QIMENG brand has been expanding its business scale through many years of exploration and design. It has developed into a series of men's clothing brands including jeans, casual pants, T-Shirts, shirts, jackets, suits, trousers and leather goods.

The brand of QIMENG is precisely positioning the consumer group in the 25-48 year old business people with medium and high grade. On the one hand, these consumers are mostly members of the intellectual elite group, and are gradually becoming the mainstream of the society. They have certain aesthetic standards, have certain pursuits for brands, and have more opportunities to participate in business and social activities, and have obvious economic purchasing power. The correct positioning of consumer groups has also made the QIMENG brand a huge breakthrough in the industry competition. It has won the widespread favor of consumers and investors through the light luxury quality and cost-effective.

Nowadays, China's consumption upgrading is accelerating and the market space is wide. This is the best strategic time for the development of the menswear industry for the consumer industry. We have reason to believe that the QIMENG brand will play an increasingly important role in the future development of men's clothing, and will also take a broader road of development.