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China Consumers Association: Nearly 40% Consumers Encounter Consumption Problems In Live Shopping
On April 1st, the Chinese consumers' Association published the online survey report on consumer satisfaction of live online shopping. The report showed that the main concerns of consumers were "no guarantee of product quality" and "after sale problems". 37.3% of the interviewed consumers encountered consumption problems in live shopping.
Respondents were more vague about whether the anchor was the operator or not. There were more feedback on the anchor's exaggeration and false propaganda, the links that could not explain the characteristics of the merchandise, and so on.
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