Investigation Report On Garment Enterprises' Resumption By New Crown Pneumonia Affected By China Clothing Association

On the impact of new crown pneumonia on the resumption of garment enterprises Research Report

China Garment Association Industry Department

With the gradual deepening of the impact of the epidemic, the garment industry has experienced tremendous impact, but also began to think about the comprehensive recovery of the industry after the end of the epidemic and the long-term development plan of the industry. Recently, various provinces have started to reinstate in installments. The garment industry is facing many urgent problems in the process of resuming work.

In order to fully understand the impact of the new crown pneumonia epidemic on the production and operation of Chinese garment enterprises and the difficulties encountered by enterprises in resuming work, China Apparel Association to February 19th -20 days A questionnaire survey was conducted within the scope of member enterprises. The survey received a total of 294 families Enterprise and 20 families Effective questionnaires for industrial clusters, where enterprises above Designated Size account for the total number of feedback enterprises. 83.4% Manufacturing enterprises and brand enterprises respectively account for 63.3% and 36.7% 。 From the survey information, garment enterprises are faced with re employment. Workers return to work blocked, supply chain upstream and downstream enterprises resume work is not synchronized, traffic and logistics are not smooth, orders reduced, lack of protection resources. Many other difficulties and problems. The research information is summarized as follows:

I. recovery of production and operation

Of the enterprises involved in the survey, 68.4% of the enterprises have gradually resumed their work, of which 5.4% of the management staff have resumed work and the factory has not resumed work. Some enterprises are expected to return to work at the latest in early March. Among them, the number of workers who had resumed work accounted for 45.6% of the total number of workers employed in normal production. Enterprises reflected that if they could resume work in March, their production capacity was expected to return to about 50% of normal, and April could be resumed completely. In addition, 31.6% of enterprises did not return to work because of the risk of evading the epidemic, the government's restrictions on starting up, waiting for re employment, and recruitment difficulties.

1, from the scale of enterprises The proportion of large enterprises returning to work is obviously higher than that of small and medium-sized enterprises. The proportion of large enterprises returning to work reached 87.2%, which was 21.8 and 52.5 percentage points higher than that of medium-sized enterprises and small enterprises, while 65.3% of small businesses did not return to work.

Figure 1 is different. scale Business resumption

2, from the perspective of enterprise type The recovery of brand enterprises is better than that of manufacturing enterprises. 74.3% of the brand enterprises have returned to work, and the proportion of reemployment is higher than that of the manufacturing enterprises by 9.4 percentage points. Some enterprises have resumed work only by management or online office, and the production workshop has not yet resumed work. At the same time, brand enterprises have stepped up online retail efforts, and increased business revenue through WeChat and social marketing to offset the negative impact of the basic stagnation of offline sales.

Figure 2 is different. type Business resumption

3, from the ratio of the number of reemployment workers, 25.93% of the enterprises accounted for more than 70% of the normal number of workers, 20% of the enterprises accounted for 50%-70% of the normal number of workers, 37.04% of the enterprises accounted for 20%-50% of the normal number of workers, and only 17.04% of the enterprises returned to work less than 20%.

Among them, 48.7% and 46.9% of the large enterprises and medium-sized enterprises returned to more than 50% of the total number of workers, the proportion of small enterprises to reemployment was concentrated in 20%-50%; half of the number of manufacturing enterprises reemployment exceeded 50%, 59% of the number of brand enterprises to reemployment ratio was less than 50%, while the proportion of the number of returned workers in more than 70% of the brand enterprises accounted for 3.6 percentage points higher than that of manufacturing enterprises.

Table 1 ratio of re employment of garment enterprises

4, from the situation of industrial clusters resumption, In the 20 industrial clusters that participated in the survey, only one market cluster did not return to work, and the other 19 clusters had gradually resumed their work. However, the situation of the resumption of work was different. Some of the cluster enterprises resumed the proportion of 60%-70%, and large enterprises and enterprises above Designated Size Returned to work relatively well. There were only a few enterprises in the cluster returning to work, nearly 9 of them did not return to work. From the point of view of the number of reemployment workers, 62% of the industrial clusters reclaim the proportion of normal production among 25%-40%, and only 3 of the industrial clusters reclaim more than 60% of the workers.

Fig. 3 resumption of garment industry cluster

Two, the main problems faced by enterprises returning to work.

First of all, under the background of epidemic prevention, the shortage of staff is the primary problem facing the garment industry. The survey results showed that 68.7% of the survey enterprises reflected the shortage of labor and the difficulty of workers returning to work.

Secondly, the poor supply and marketing in the upstream and downstream of the industry chain has a major impact on the production and operation of garment enterprises. The survey results showed that 29.9% and 19.2% of the survey enterprises reflected that the supply of raw materials was insufficient and the supply chain was blocked because of the unsynchronized operation of the upstream and downstream enterprises in the industry chain and the barriers to cross provincial transportation and logistics. 20.6% of the survey enterprises reflected that the supply and marketing were not smooth due to the backlog of inventory and liquidity constraints due to the stagnation of sales of entities and the deferred orders. So that enterprises face operational difficulties such as delay in operation cycle and high production costs, which seriously affect the willingness to return to work and the progress of resumption.

In addition, the shortage of orders and difficulties in procurement of protective equipment are also the main problems facing the industry. The survey results showed that 19.2% of the survey enterprises reflected that the orders were reduced due to the low market demand, the cancellation of foreign orders or the reduction of the order quantity. The follow-up orders were stricter in epidemic prevention and control, disinfection and quarantine and so on, which accelerated the transfer speed of orders to some extent. 16.8% of the survey enterprises reflected that the procurement difficulties of the epidemic prevention products led to the delay in the resumption of work, especially in the case of After the resumption of work, the pressure of epidemic prevention and control is increasingly prominent.

Fig. 4 main problems faced by enterprises in resumption and resumption of production

Three. Suggestions and measures on garment industry's production and operation

First of all, we must firmly develop confidence. The epidemic disrupted the normal rhythm and order of the industry, but also gave us great room for industrial strategy development. Major events such as epidemics are often the main reasons for the industrial transition. There will be major changes in the way of life, fashion, industry logic, business logic, organization and management, talent demand and so on. Industry and enterprises should adapt themselves to and adapt to this historical change, seek opportunities from crisis and achieve a new round of transformation and development of the industry.

Second, we should actively make preparations for resuming normal production and operation, and promote the pace of resuming work in an orderly way. In the face of problems such as delay in reemployment, logistical delay and consumption stagnation, it is urgent for enterprises to make preparations for resuming normal production and operation. We should actively communicate with the upstream and downstream enterprises through modern means of communication, exchange information, seek common ground, and confront together. On the one hand, we should take precautions against control, actively prepare various epidemic prevention materials, strengthen human body temperature measurement, public area disinfection, ventilation and so on, and do a good job in epidemic prevention. On the other hand, according to the progress of the epidemic situation and the relevant policy requirements, we should quickly revise the enterprise work plan and take effective measures to control the factory back to work, especially the leading enterprises and brands should further create conditions, give priority to speeding up the resumption of key links and jobs, and bring the industrial chain back to normal order as soon as possible.

Thirdly, enterprises should strengthen self-discipline and enhance the public image of the industry. Under the epidemic situation, the industry is facing great pressure and difficulties. While holding together for heating and coordinated development, enterprises and brands should pay more attention to strengthening industry self-discipline, stand at the height of the healthy development of the industry, further standardize the production and operation activities, avoid the occurrence of all vicious competition events, and make efforts for the formation of a good industrial ecology and a new image of the industrial society.

Last, The most important thing is to seek development through pragmatism and innovation. In particular, we must make full use of the role of the Internet as a new technology, formulate digital strategies that conform to the actual situation of enterprises, inject new impetus to the development of enterprises through the development of science and technology, and promote the overall upgrading of enterprise form, market format, development mode and product structure, so as to stimulate the new vitality of the industrial economy.