Pacific Bird Adjustment Business Strategy Multi Network Retail Mode To Fight The Impact Of The Epidemic

In February 17th, with the approval of the local government, Taiping bird officially resumed work. Taiping bird is committed to the brand of enterprise innovation and fashion charm. At present, the group has more than 5000 employees. At the beginning of the outbreak, Taiping bird clothing group set up an epidemic response team quickly. Through effective information communication mechanism, we grasped the situation of headquarters and front-line partners and employees.

The Taiping bird has the characteristic virtual joint "fast fashion" business mode, with the clothing brand's creativity, design and marketing as the core of the industry, and brand development of fashion home, second-hand car chain and comprehensive business retail enterprise group.

During the epidemic period, Taiping bird played the advantage of agile organization and actively explored the retail coping and transformation under the epidemic situation. In view of the epidemic situation, the business of stores in Wuhan is suspended. Other regional salesmen wear masks and disinfect on time. An epidemic working group was set up. The daily health status survey was conducted to track the health of each partner, collect the safety protection materials for the front-line service clerks, provide epidemic prevention materials, and strive to ensure the safety and health of all the employees and their families.

In the special period, Taiping bird adjusts its business strategy smoothly. On the one hand, it opens online sales, such as spring discount and online live broadcast, and dynamically adjusts the new plan in spring. On the one hand, it constantly launches new products, strengthens communication and interaction with online consumers, and speeds up the development of online business. By constantly promoting the large-scale and wider application of the flexible supply chain, it promotes The speed and flexibility of production to the market.

In line with the country's "home to stay" call, open home office mode, the company daily push epidemic prevention information, and start remote office mechanism, through the use of daily, telephone conference, a day later, and so on, so as to achieve work synergy, information dissemination, business push efficiency maximization.

Taiping bird business started in 1989. The "Taiping bird" brand was founded in 1995. Over the past 24 years, it has gone through more than one special period. In the future, Taiping bird will carry out the strategy of "focus on fashion, data driven, multi network retail".

Under the joint efforts of traditional online business and community marketing, the sales performance of the whole company in February 6th exceeded 100 million on a single day, the reconstruction of people's yard, the interpretation of brand power, the innovation of business management mode, and the breakthrough of apparel retailing. The long starts and the good effects of online marketing and the requirements of the government's epidemic prevention and control have delayed the resumption of work until February 17th.