Does "Poison" App Change "New Clothes" In The New Year, But Also "Toxic"?

"Get things" More clear directivity.

Reduce communication costs with new users.

Recently, the trend of electronic business platform "Poison" App Kai Mobile brand upgrade, officially renamed " "App".

"Get things" App Focus on creating a new generation of online shopping communities, and constantly expand the trend of single item products outside of shoes and clothing, to provide better quality online shopping experience for young consumers.

It is understood that some new users are seeing it for the first time. At the time of "poison", the location and service of the platform were not very clear. "Get things" more clear directivity, reduce communication costs with new users.

"Thing" This new brand name corresponds to the business direction of "helping users get (understanding / gaining / communicating) beautiful things", and also the pronunciation correlation of "de wu=du", which helps the existing users understand.

"App" will also continue to introduce the brand of head movement tide brand. The first line movement is officially authorized by the brand; Show Luo, Wang Feng, Chen He, Joker Xue, Li Chen, Sam Lee and other stars carry their principal brand official. App is available for sale. At the same time, as a young people's trend living community, the "App" community precipitates through continuous operation to help young users better understand and exchange trends. Life topic.

According to the official introduction, this is limited to brand name upgrade, business orientation and service process are not adjusted.

It is understood that "Poison" App has been in the top 50 of the app store App Store download list for a long time, ranking first. The genuine core business and the trend living community are the two core services of App. In traditional intersection In the easy mode, adding the links of authentic identification ensures consumers' consumption every time, and avoids the fact that consumers spend money to buy fake goods. Its return The provision of a false three of the after sales guarantee provides consumers with a great sense of security. After renaming, "APP" will continue to focus on the management of strong centralization platform, ensure that there is no shortage of commodity shelves standards, a more fair trading mechanism, multiple identification, one by one inspection of delivery and effective customer service communication process experience.

It is reported that the first edition of poison App is launched on information App to help young people understand the culture and trend information of sneakers. Subsequently, poison App focused on building the mainstream Sneaker interactive community, through continuous precipitation trend to the content of the topic. It is a fertile land for China's trend culture. Since its online transaction in 2017, it has become a leader in global fashion consumption.

Data show that in 2019 the whole year GMV reached 60~70 billion, March 2019 "poison" App Monthly activity exceeded 1 million 400 thousand person Permeability is increasing The rate is 68.7%. Column third.

"People" is red. App, The abuse also followed.

The complaint data on the Internet platform is very intuitive, and it is a consumer service platform under Sina. "Black cat complaints" can be seen as news dispatches by reporters. There were 18346 complaints about "poison" App. The content of the complaint involves serious product quality problems, doubt about the result of the platform identification, the return of goods, the collection of service fees, and the post-sale problems. It's not hard to find poison. APP The frequent occurrence of various problems has aroused the criticism and doubt of consumers and even platforms.

In the middle age stocks, young people fried shoes era. Poison App in The whole network has issued a proposal that "shoes do not wear fried". It is put forward that "sneakers are for wear, not for frying." From a global perspective, this should be the first shoe trading platform that is publicly opposed to the phenomenon of "fried shoes". " poison APP also On the platform launched a number of landing measures to curb the phenomenon of fried shoes. And said that through upgrading and optimizing platform governance measures, improve platform compensation mechanism and so on to eliminate the behavior of shoes, to protect the rights and interests of buyers and sellers, and optimize the shopping experience of the trend consumers.

Poison App is not enough after the "big baptism". It also changed to "new clothes" in the new year and renamed "get things".

" Nine thousand one hundred and two "The year has gone," 0202 "The year has come. 。 Consumption upgrading will become one of the themes of China's economy. The younger generation represented by the "post-90s" and "00 after" is becoming the main force of consumer upgrading. After meeting the basic living needs of young people, the demand for consumer goods with cultural value is inevitable. Cultural and fashion consumption is an important option for young users to upgrade their consumption. "Thing" "App The positioning precisely meets the young people's yearning for a better life.

Accompanied by 5G The curtain of the curtain has opened up, and the "self satisfied" needs of contemporary young people have become the trend of consumption. Tidal waves have become the way of life for young people to highlight their self-worth. In the wave of consumption upgrading, the more famous "get things". App is Whether we can provide a new online shopping experience for young consumers, we will wait and see.