Online Shopping To Force This Year, Clothing Enterprises Entered Into 235 Billion 500 Million Yuan In The First Two Months

How is the garment industry this year?

According to the data of 1-2 months, the investment, output and efficiency of garment enterprises have been increased.

According to the briefing on the economic performance of the garment industry released in 2019 1-2 by the China Apparel Association, in 2019 1-2, the apparel industry above designated size enterprises completed 3 billion 729 million garment production, an increase of 1.24% over the same period last year.

In 1-2 months, the actual investment in garment industry in China increased by 7.5% over the same period last year.

According to statistics, as of the end of February, 13622 enterprises in the garment industry (above 20 million yuan or above) had accumulated operating income of 235 billion 514 million yuan, an increase of 5.03% over the same period last year. The total profit was 12 billion 329 million yuan, an increase of 7.62% over the same period last year, and the operating income margin was 5.23%, a 0.13 percentage point increase over the same period last year.

It is reported that this year, driven by network sales, domestic clothing sales have maintained an increase.

According to the National Bureau of statistics, retail sales of consumer goods totaled 66064 billion yuan in 2019 1-2, an increase of 8.2% over the same period last year.

Among them, the retail sales of clothing products above the quota reached 172 billion 770 million yuan, an increase of 1% over the same period last year.

It is worth mentioning that in 1-2 months, the online retail sales of physical goods in China amounted to 10901 billion yuan, up 19.5% over the same period last year.

In online retail sales of physical goods, wear commodities increased by 15.6% over the same period last year.

However, exports fell more, according to China Customs statistics, in 2019 1-2 months, China has completed the export of clothing and accessories 20 billion 775 million US dollars, down 14.6% over the same period last year.

"The polarization of clothing industry is becoming more and more serious."

Qu Lunchuan, President of Chongqing Association of Yuzhong Yu faction clothing association, introduced that after some deep adjustment in recent years, a large number of powerful clothing enterprises have gradually come out of difficulties through technological innovation, market mergers and acquisitions, and intelligent pformation. In addition, with the rise of market personality consumption and the change of consumption concept, some "small and beautiful" enterprises are mostly focusing on design, small batch production and changing the goods at any time to meet the needs of consumers, and they also live better.

But there are still some small clothing enterprises, such as some traditional wholesale enterprises, which do not change their ideas in a timely manner. The survival situation is becoming more and more difficult. In 2019, the elimination of "big fish eating small fish" in the clothing industry will continue to be staged.