Princess Kate Wears 150 Million Of Her Brand A Year But Closures Her Favorite Brand.

Everyone should have heard of the "Princess effect"?

Princess Kate can be said to be one of the most popular "stars" in the royal family, bringing at least 152 million pounds a year to the fashion industry.

However, huang shang is going to talk about another truth, "Kate curse" today.

Recently, the high-end British brand LK Bennett Ltd. has declared bankruptcy. LK Bennett has been the favorite brand of Kate Middleton of Kate princess.

This is the third British brand she wears.

Last month, Kate had just crossed a pair of LK Bennett bandage boots in his Irish trip with Prince William.

Princess Kate is true to the brand. After she passes, prices generally rise, and 300 pounds of skirts and 200 pounds of shoes usually make the British feel over budget.

On the other hand, fans who buy and buy with the princess will increase the production volume of the brand and even borrow money from the bank, resulting in the fragmentation of the brand capital chain.

Moreover, Princess Kate likes to wear the old style very much, which is a simple and good habit, but at the same time, fans need to reload these old clothes with great cost at the same time.

Interestingly, the bankruptcy of LK Bennett was mainly in the domestic business of the United Kingdom, which closed 5 stores in the United Kingdom and disbanded 55 employees, but international business was not in the scope of bankruptcy management.