Net Profit Increased By 102.3% In 2018. What Is The Main Benefit Of The Wedding Bird?

In February 23rd, the newsbirds released the 2018 performance bulletin. In 2018, the total revenue of the newsbirds reached 3 billion 120 million yuan, an increase of 19.76% over the same period last year. The operating profit was 124 million yuan, an increase of 196.11% over the same period last year; the total profit reached 130 million yuan, a 255.93% increase over the same period last year; net profit attributable to shareholders of listed companies was 52 million 450 thousand yuan, 102.3% more than that of the same period last year; the same basic earnings per share were 0.04 yuan, a 100% increase over the same period last year; the weighted average net assets yield was 0.04, an increase of 102.3% percentage points over the same period last year.

In terms of assets, as of December 30, 2018, the total assets of the wedding birds were 4 billion 180 million yuan, a decrease of 1.69% over the same period last year. The owners' equity of the shareholders belonging to the listed companies was 2 billion 720 million yuan, a decrease of 10.48% over the same period last year, and net assets per share attributable to shareholders of listed companies were 216 million yuan, a decrease of 10.77% over the same period last year.

In order to promote sales growth, the company reported that during the reporting period, in order to promote sales growth, the company continued to increase market development and market maintenance, increase brand outlets, increase affiliate buying and selling system (delivery is to confirm revenue and allow a certain proportion of returns), and make up the proportion of the combined mode, and the sales growth of brands such as the news birds, HAZZYS (Haggis) and karemitch increased, while labor cost and terminal cost input increased further. Secondly, the company received government subsidy increased from the same period last year, and reduced the donation of non operating expenses; third, the provision for various assets impairment was made; fourth, the termination of the implementation of the restricted stock incentive plan in 2017 resulted in the accelerated confirmation of the related share payment expenses in the reporting period.

In the past two years, the news birds have been developing rapidly in the intelligent customization business. With the experience of the private brand mass customization business, they have made excellent experience in the past 20 years, more than 700 outlets in the country, more than 300 volumes of physical workers, and a database of hundreds of thousands of consumers over the years. The company can provide free volume matching within 72 hours and deliver clothes 360 hours later.

In order to support the development of the whole category of private volume customization business, the company has vigorously developed intelligent production business, invested in the construction of intelligent hanging system and production informatization construction, successfully overcome the bottleneck of reducing the quality of garment personalized production and production efficiency, and took the lead in achieving "personalized sewing without lowering the quality, and single piece flow does not reduce efficiency".

At the same time, the news bird has a complete information management system, providing comprehensive support for the whole business process, such as production, sales and supply chain, and constantly upgrading the system according to the needs of the business.

The company's HYBRIS system collects all the front ports, links with production and warehouses, and connects online and offline. It provides technical support for C2B whole category private custom business and e-commerce business, brings better shopping experience to consumers and effectively improves internal operation efficiency.

Implementing strategic cooperation with SAP, implementing SAP intelligent manufacturing solutions, realizing intelligent production and industrial chain cloud platform, and realizing the first application of industrial 4 intelligent manufacturing in China's apparel industry.