Bundesliga Giants Will Extend The Contract With Puma To 2025, And The Sponsorship Fee Will Be Doubled To 18 Million Euro.

Beijing time on November 18th, the German media "kicker" magazine's news, said the "Jia" and the German giants a lot of forthcoming with the famous sporting goods manufacturers.

A new contract to 2025 will be signed. In the new contract, the sponsorship fee from Puma will be raised from 9 million euros to 18 million euros.

Despite the obvious improvement, compared with other European giants, this is the case.

Also low.

For a football team,

Sponsorship contracts and chest advertising sponsorship contracts are the two most important income. In both cases, the sponsorship contract generally has a relatively large sum and is also the main sponsorship income of a team.

The German team has been in a contract with Puma since the 2012-2013 season. The sporting goods company signed a contract to expire in 2020, with the annual sponsorship contract of 9 million euros and Puma's 5% stake.

Although the contract still has a year and a half to expire, Puma has recently negotiated the sponsorship contract with doc. The company hopes to renew its contract with Dortmund for five seasons, and the sponsorship fee of each season will be raised to 18 million euros from the current 9 million euros.

In an interview, Puma senior executive said, "we really intend to renew our contract with John doc. We are long-term partners."

Although Puma's doubling of sponsorship contracts, it is somewhat shabby compared with other world giants' jersey sponsorship contracts.

A few days ago, Spain's "ASI" gave the world football giants Club Jersey sponsorship contract, we can find that Madrid's jersey sponsorship contract ranks first in the euro 110 million euros per year.

Juventus' Tenth shirt sponsorship contract is also 23 million euros.

Bayern's old rival, Adidas, is the sixth place in the world with the annual sponsorship of 60 million euros.