Nike Launches Flagship Store Mobile APP In New York As The Main Selling Point

New York Fifth Avenue

It is the location of the trademark brands such as Tiffany, GUCCI, Versace and Adidas, but in the past few months, a large member of the list has been absent.

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Now it has returned to the six floor space of 68000 square feet, known as the "innovation home 000".

The store opened recently, and its design considered the application of Nike mobile APP program. The company called it a blueprint for future retail outlets.

Since its first technology application store in SoHo community in New York in 2016, the company has integrated digital elements into all aspects of retail experience.

It wants to be loaded on smartphones, and Nike applications for iOS and Android are as useful as cash registers.

As part of the strategy, Nike's innovation home will include Instant Checkout, Shop the Look and Scan to Try. All functions will be supported by Nike applications.

Nike innovation home

The Instant Checkout function is: when you pick a product from a store, scan it with the Nike application and pay with the saved credit card.

(the application also supports payment services such as Apple Pay and PayPal).

The goal is to enable customers to interact with and interact with any store employee.

However, Nike said that, taking into account the habits of some customers, it also provided service kiosks to allow shoppers to take off their hangers and load their own items.

Through Shop the Look, customers can use Nike application to scan two-dimensional code, which can display the complete matching.

In this way, customers can decide whether to buy any items worn by human models. If so, choose size and order them to the fitting room.

When ready, shoppers will receive a push notice telling them to go to the fitting room nearby, where there will be a sign with their names and objects waiting inside.

Nike innovation home

The last function, Scan to Try, is similar to Shop the Look. The difference is that the goods ordered from the application will be sent to the area called Nike Pickup.

By using the Nike application, scanning the bar code on the item and getting the size, then you can go to the fitting yourself or check the bill directly through the application.

This can replace the employee's help service.

It means that the most responsive and personalized store is to provide customers with fast and seamless experience, especially in fast-paced markets like New York, otherwise it will destroy the integration of store and application.

When struggling with many stores, Nike's innovation home is a perfect example, not everyone is ready to give up retail, and technology is the core of maintaining competitiveness.