Taiping Bird Launched The "24 Hour Convenience Store" Style, Attracting Everyone.

According to the world's clothing and shoe net, "choose the fear prescription", "do not hesitate to cash register", "24 hours of convenience stores"...... The novelty of the name of a fake convenience store at the weekend attracted a lot of people queuing.

The "24 hour inconvenient store" is a booth in the fifth YO 'HOOD global trend new carnival, set by Peacebird. The name you are more familiar with is Pacific bird 。

Starting with the update of brand identity in 2014 years, Taiping bird, which changed its name to Peacebird, tried to grasp the market of young people. Increasing the number of new designers, pushing various kinds of joint names and increasing investment in marketing has become the theme of the past two years.

This is the brand that has come to YO 'HOOD for second years. Last year, we reported the traditional clothing brand which appeared slightly in the male consumer dominated fashion exhibition. This year, they obviously increased their investment from an ordinary exhibitor to a "strategic partner". The limited environmental protection bag that the spectator brought to the event was Yoho's logo, and the back was printed with the words "Peace Bird Men".

Last year, Taiping bird tasted the commemorative gift equal to the sweetness of queuing audiences. This year's booth shows postcards, socks, hair belts and other small gifts, all of which are disguised as food and medicine, packaged in brand specific potato chips bags, medicine boxes, ice cream packaging.

The design of the whole booth began in June, and it took a lot of thought. Although it is not new to promote clothing with the concept of supermarket, Chanel's show in autumn and winter in 2014 was arranged as a super store by old Buddha. But at the site of YO 'HOOD, the concept of the convenience store is at least a little more expensive than the rest of the showstand.

In addition, the Pacific bird also works with Knowyourself, a psychological public number. The latter is responsible for some copywriters and game ideas in the "convenience store", and makes a more in-depth explanation of the concept of "selective fear" established by the brand.

In the catering area, one of the coffee shops, Manner Coffee & Peacebird, was also dominated by Taiping bird, and invited the Shanghai popular coffee shop Manner to enter.

The Snoopy pattern, which is seen everywhere in the store, is the cooperation series of Taiping birds that will be released this autumn and winter. "Snoopy, he wants to be anybody except a dog. He wants to become an astronaut and become an astronaut." The brand leaders in the store say they want to convey a belief that they believe in their choice.

Xu Ying, design director of Taiping bird's men's clothing, said in an interview last year that at present Taiping bird called this kind of cooperation series A+ series, and they will set up separate display areas in stores all over the country. The series will be on shelves in stores in September 13th.

Taiping bird turned the attempt to become younger into marketing. In October 2016, the brand held a bird bird Music Festival in Ningbo, where Gloria Tang, hot dog and Ding Dun were invited to perform. Earlier this year, the brand choice will sponsor the NanJing Railway Station and Changsha Railway Station of the storm electric syllable in September, and the joint venture "bird man" Slogan Tee.

This traditional Clothing brand Looking for traffic concentration. Their design is also the same - the current design and research team has 535 people, almost 200 more than two years ago, and 9836 new products are being launched all year round, which is also higher than the new frequency in the past.

From the series of women's wear and Pepsi cooperation, the series of children's car racing, and the latest Snoopy joint venture, it is indeed younger than before, but it has not yet formed a complete style. This is more important.

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