Ali'S New Retail Strategy: Millions Of Stores Will Realize Intelligent Pformation

Recently, an email about "cloud retail business organization upgrade" was leaked. According to the reporter's multi-party visits, the sender was Ye Guohui, general manager of Alibaba cloud retail business department. Ye Guohui said he was investigating the accidental outflow of the mail.

After the leak, an industry analyst said: after the upgrade of Ali cloud retail division, it is estimated that it will focus on upgrading and upgrading the smart store, and vigorously enhance its infrastructure capabilities.

The digitalization ability of enterprises enables the intelligent stores to become more universal.

As we all know, Ali has been committed to reconstructing the online and offline system in the past year, and promoting the reform of the retail industry.

The digital pformation will enable millions of stores to achieve intelligent pformation.

People's daily and foreign media have repeatedly praised the new retail sales of Ali.

Over the past year,

CASIO has joined hands with Tmall to create its own intelligent store and open up all channel data operations, and has achieved considerable results in the double 11 and Tmall 618 campaigns.

Through the pformation of smart stores, the fast fashion brand GAP accounted for 20%-30% at the store, and at this year's Tmall 618 ideal carnival, the order that consumers had completed after leaving the market even reached 80%.

The famous treadmill brand Shuhua also felt the sales increase brought by this scenario. 52% of the turnover was born when consumers came home, which means that sales doubled.

CLARINS, a cosmetology maker, upgraded Tmall SPA to a smart store through Tmall. Now Tmall has been used as an important marketing position for CLARINS, and has broken the sales history of CLARINS stores.

Next, CLARINS will open about 20 smart stores in three years.

Hai Lan's home also began to work together with Tmall to start smart stores. The 5000 stores were pformed into Tmall's "smart stores" through Tmall, which refreshed consumers' aesthetic with different offline experience styles.

It can be seen that smart stores have become a new format for offline channel pformation.

More and more department stores are opening up to new retailers and accepting changes in a more open manner.

More intelligent channels will become more accessible in the future.

In my opinion, smart stores are the fruits of new retail, reconstructing people's freight yard, making stores more intelligent, and the impact on consumers is not limited to convenience, but more is "understanding you".

In the era of big data, new technologies and new businesses are changing our way of life. Mobile Internet and smart life carry all of our life and work. Only by actively embracing can we keep up with the times. This is a trend that can not be changed by individuals.

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