What Is The Goal Of Blonde Rabbi To Invest 100 Million Yuan In Major Projects?

According to the world clothing shoes and hats net, local "mother and baby first share"

The Limited by Share Ltd (hereinafter referred to as "golden hair Rabbi") announced in the evening of June 6th that in order to meet the needs of the company's development and operation, the golden hair Rabbi intends to build a comprehensive building and distribution room integrated with the production, design and research and development of women's and children's clothing products on the eastern side of the company's existing site (east side of 107 Pu Pu Ji Nan Road, Jinping District, Shantou), with a total investment of 100 million yuan. At present, the company has obtained the "Guangdong province business investment project registration certificate" of the Guangdong development and Reform Commission on this investment construction project and the "construction project planning permit" issued by the Shantou urban and Rural Planning Bureau.

The golden hair Rabbi invested 100 million yuan to build "baby and baby clothes" production.

The R & D project is located in the eastern side of Helen Road, Helen Road, Jinan Road, Jinping District, Shantou, 107.

The project will start in July this year, and is expected to be completed in June 2019.

After being put into operation, it will lay a solid foundation for the sustainable development of blonde rabbi and achieve the goal of enhancing the overall competitiveness of enterprises.

Insiders said that blonde Rabbi, one of the leading brands of mother and baby, will benefit directly from the high growth of the industry.

The blonde Rabbi currently owns the three brands of Rabbi, next generation and babby Rabbi, and has differentiated development of its three major brands with clear and distinct brand positioning.

The "Rabbi" brand focuses on creating brand names for medium and high grade infant consumer goods, covering the whole product line. The next generation brand is positioned as a brand of mid-range infant consumer goods, and the product category is mainly clothing and cotton products.

At present, Rabbi has become a famous brand of infant and infant consumer goods in China.

CITIC Securities analyst Xue Yuan believes that the current concentration of children's clothing industry has greater room for improvement; in the short term, the industry is increasingly fierce competition, moderate degree of improvement.

In the long run, compared with other clothing subdivision industries, children's clothing is more stringent for the quality and functionality of the products. This consumption characteristic determines that excellent children's clothing enterprises are expected to achieve brand sedimentation and obtain continuous leading edge, and the industry concentration degree is expected to gradually improve.

At present, many participants are actively entering the children's clothing market. In the next few years, the industry competition will be more intense. So in the short term, the leading city market share rate may be relatively slow.

Xue Yuan said that the benefits of dividend policy, demographic dividend and consumption upgrade will continue to grow, and children's clothing consumption will continue to grow. In 2016, China's per capita children's clothing consumption will be 105 yuan, lower than Germany (237 yuan), Japan (357 yuan), France (361 yuan), the United States (601 yuan), and the United Kingdom (895 yuan), and the promotion space is larger. On the one hand, consumption promotion looks to promote the brand consumption of children's clothing; on the other hand, with the 80 and 90's parents gradually becoming the mainstream consumer groups in children's wear industry, they also have stronger children's clothing purchase intention and brand choice tendency.

According to the world clothing and shoes net, golden hair Rabbi is positioned as the leading brand of infant and young consumer brand operators. Over the past 20 years, it has focused on the infant and infant consumer goods industry. It is committed to improving the quality of infant and young consumer goods, emphasizing steady development, and forming a strategic layout of "two wheel drive" for infant clothing, cotton products and infant products.

By strengthening product category management, optimizing the channel structure and improving internal synergy capabilities, we can maximize the resolution of the unfavorable factors in the external market and lay a good foundation for the long-term health and sustainable development of enterprises.

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