Rebuilding The Reputation Of "Hometown Of Clothing" Hanjiang Pursues A New Retail Model

The textile and clothing industry is one of the traditional characteristic industries in Hanjiang District, which gathers a group of well-known enterprises at home and abroad, such as Hubao, Qinman, Botai, Akem, Jinquan, etc. The reporter learned yesterday that the output value of textile and clothing in this area will exceed 40 billion yuan this year.

Hanjiang is known as the "hometown of clothing". From the sewing cooperation group in the 1950s, to the later commune and township run garment processing plants, to the rise of a number of leading garment enterprises in the 1990s, such as Hubao, Qinman, Botai, once occupied four seats among China's top ten brand shirts, and was rated as the provincial garment industry base. Since 2000, focusing on industrial transformation and upgrading, the position and proportion of the clothing industry in Hanjiang's industrial structure have decreased, but the development foundation is still solid. In 2016, the invoiced sales of the clothing industry reached 5 billion yuan.

How to further strengthen the voice of garment enterprises in the competitive landscape? The reporter learned yesterday that Hanjiang District has set an industrial goal. Focusing on supply chain integration, quality upgrading, brand influence, channel expansion and other aspects, this year's output value has exceeded 40 billion yuan, the number of enterprises above designated size has exceeded 100, and the output of clothing, textiles, and outdoor products is among the forefront of the industry. By 2020, the scale of output value will reach 60 billion yuan, and the number of enterprises with output value more than 1 billion yuan will exceed 20.

According to reports, Hanjiang It not only gathers a group of enterprises with high popularity and market share at home and abroad, such as Hubao, Qinman, Botai, Akem, Jinquan, etc., but also has the "Wutinglong Toy City", the largest plush toy wholesale market in China. A group of leading enterprises, such as Yalun, Jiaruiqi, have been awarded the title of "Jiangsu Toy Export Base", and their products are sold overseas.

In the next 3-5 years, Hanjiang will focus on the development of clothing, textiles, outdoor products and markets. In terms of clothing, consolidate and improve the market position of shirts, down jackets, leather clothes, woolen sweaters and other products, vigorously develop suits and professional clothing, and improve suits shirt And other products.

In terms of textile, the proportion of shuttleless looms will be further increased, aiming at the latest international and domestic technology trends, and focusing on the development of various high-end composite super simulated fabrics. In terms of outdoor products, relying on brand influence, we will refine the use scenarios and target groups, and explore the refined market in the outdoor field. In addition, we should pay attention to the cultivation and construction of professional markets, gradually form a complete range, and establish a distribution center with certain influence in China that integrates fabrics, clothing, and apparel.

In the "Internet+" environment, Textile and clothing industry Personalized customization is more popular. Tiger and Leopard have started cooperation on e-commerce platforms such as mobile internet micro shopping, Rong e-shopping, and Guangdian Tong. In combination with more than 1000 stores integrated offline, it has provided consumers with convenient service experience places and is committed to realizing the interactive experience of "online+offline".

Bertay, which is mainly engaged in garment production, has always followed an international route, with an annual output of 2 million pieces, and its products are sold to North America, Western Europe, Eastern Europe, the Commonwealth of Independent States and other regions. Desha successfully grafted the traditional toy manufacturing industry into the animation creative industry in just two years, and the annual sales increased from millions to 300 million yuan. It has developed a number of "Akum" outdoor brands with independent intellectual property rights, and has obtained more than 20 patents and 12 technological innovation achievements.

The relevant person in charge of Hanjiang District said that in the next three years, three changes will be accelerated. From large-scale production to personalized customized production; From facing the overall market to deeply cultivating the subdivided fields; Change from single production of products to creating brand standards and even creating theme culture, and promote the serialization and derivation of products.

For more information, please pay attention to the World Clothing, Shoes and Hats Internet Cafe.