Target Has Worked Out Six Ways To Defeat Competitors.

As a result of making many loopholes in the retailing industry in 2016, the smart retailer hopes to tap a miracle to make his holiday sales a substantial improvement over the same period last year.

For more than two years, the same store's revenue grew linearly, but the negative value of the index appeared in the quarter ending in July 30th of 2016. The analysis is due to the fact that fewer and fewer customers are visiting the physical stores.

At that time, Target had lowered its revenue forecast for the fiscal year and pushed its responsibility to the "very difficult" retail environment.

This year, retail sales in various sectors of the US are very bad.

Class, but holiday sales forecasts for all parties still require retail sales to grow at least 3-4 points over the same period last year.

The National Retail Federation predicts that holiday sales will grow rapidly in November and December, reaching 3.6%.

Agree with the value predicted by the National Retail Federation, Target's CEOBrianCornell points out the very healthy economic background of the United States, including cheap fuel and strong employment, all of which indicate that consumers spend a lot of money on holidays.

"I think we are entering the holiday sales season, and consumers are in the best season of consumption in a year," Cornell said.

In this holiday season, Target has developed six ways to beat competitors.

First, increase the exclusive commodities.

Target has millions of levels.

Commodities, the retailer added 1800 additional exclusive toys during the holiday season, an increase of 15% over last year, and the most exclusive sales ever since the holiday season.

Among them, there are 100 exclusive selling "Star Wars" products and Oregon Road Trail playing dice card game.

Target is implementing a one-off partnership program through its main department, including clothing, home furnishing, food and beverages, which has doubled the number of beer and sparkling wine from 700 to 1500.

"We will carry out a unique and unique experience," Cornell said.

Two. Extend the free delivery window.

The free delivery function of Target enabled the retailer's sales of electricity suppliers to surge by 34% during the holidays last year.

Since October 25th, the company has once again cut the minimum free distribution.

Because this year's Hanukkah (Judaism new year) runs through January 1st, Target will postpone the holiday promotion until the end of the new year.

This will help reduce the pressure of customers and internal systems, Cornell said.

At the same time, the retailer will also increase the number of free distribution stores to 600 sites to shorten its distribution distance.

And at the store end, an increase of 35% of the online merchandise pick up point.

"Last year, we saw a sharp increase in sales before Christmas," Cornell said. "We hope that the same well will increase dramatically this year."

Three, improve the electronic commodity sector.

In the second quarter, the proportion of electronic goods increased continuously in the proportion of Target's revenue. This category showed double-digit growth in the ring sales.

Among them, the price has been reduced by 20% of the apple goods.

Target is trying to use the new virtual electronic products including PlayStationVR and VROnePlus to increase the vitality of this category, as well as GoogleHome smart home connection products.

At the same time, the retailer will also invest heavily in Apple products, including apple watches.

Four, discuss more brand value.

When Cornell talks about the broader goal of Target, he focuses on the fact that the brand value is ignored when the price is too high.

But he also acknowledged that the company's top priority this year is not to be too far away from cost-effective products.

In this season, the characteristics of goods are listed in the first place, and 60% of the merchandise information they pmit.

Input will focus on value.

This will increase sales by 20% over the same quarter last year.

As one of the starting points, Target will offer weekly sales in different categories, including $10 and $50, including home and clothing.

At the same time, he will repeat 10 consecutive days of special price promotions on some goods, and highlight the low price items at the end of the store bar.

Five. Bet on visual merchandising.

When Target re established the brand image for those low-cost self owned brand products, the year-on-year sales in this sector increased by 25% over the same period last year.

Target gave him an upgraded display of seasonal goods and named it "WonderShop.". These stores will start selling 2000 new holiday products starting in November 1st.

Six. Emphasis on successful products.

After ten years of selling the retailer's most successful year, Target is focusing on family decorations and entertainment products, trying to make this part of the party a one-stop shopping place.