Adidas Strives To Shorten The Gap Between Nike And Is Struggling To Catch Up.

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Long term occupation

The leading position of the category market.

We are catching up.

According to a new research data from Jefferies analyst RandelKonik, ADI has made great efforts in ranking the best seller of men's running shoes in October Foot Locker 's.

In September, only two ADI's running shoes ranked the top 60, but this number surged to 13 in October.

Meanwhile, category leader Nike's running shoes dropped 6, leaving only 46.

Under Armour's sole shoe in September also disappeared in the October list.

"This latest data also supports our recent survey. We conducted research on nearly 200 retailers, which shows the rise of ADI in the running industry," Konik told investors.

ADI's market share in North America has been declining for several years, but Kan's Coconut shoes and other fashionable running shoes undoubtedly raise the brand.

The brand's sales in North America increased by nearly 31% in the first half of the year, and now the brand's revenue has completely recovered.

In contrast, Under Armour grew by nearly 24%, while Nike grew by only 3%, Cowen&Co. John Kernan pointed out.

On Tuesday, Kernan gave his forecast for ADI's sales and earnings per share in the second half and 2017 fiscal year, predicting that the brand's growth momentum in North America is enough to provide high profit opportunities.

"Last year, with the tastes and preferences of consumers shifted to a more retro and leisure aesthetics, ADI has completely led the fashion trend."

He said.

ADI is still digging a bigger running opportunity, which makes his second quarter revenue surging by 30%.

In a recent research call, CEO Herbert Hainer told investors that the company "promised to use more driving energy to strengthen its positioning, stronger than before."

Double-digit growth in the field of running has led Nike to have the highest revenue quarterly in running category in the last three months, the management said last month.

In the last fiscal year, ADI generated $9 billion 300 million in revenue from running shoes, compared with Nike's revenue of $19 billion 800 million.

Assuming that half of the revenue comes from running shoes, Kernan estimates that ADI has nearly $5 billion in revenue, while Nike has $10 billion in revenue.

In October, Nike's business in basketball was growing. In the ranking of Footlocker.com's basketball shoes, 53 of the 60 pairs of shoes came from Nike and 51 pairs in September.

ADI has 6 pairs in the rankings, a pair more than in September.