Domestic Cashmere Fabric Industry Needs To Be Revitalized Urgently

In the era of market economy, the situation of "supply leading role" in supply and demand relations has changed.

The same is true of industry.

At the Sixteenth National Conference on wool textile raw materials trading information, the view from the International Wool Textile Organization (IWTO) is refreshing.

The officials of this organization made it clear that the supply chain era of cashmere fabrics is already a thing of the past, and we are faced with a new era of demand chain.

The value of wool is ultimately from fabric.

Therefore, the demand for wool is closely related to market consumption.

Today, with the increasingly rich commodities, "what the market supplies and what consumers can only buy" has become history.

The reason why consumers become gods is that they decide whether the products produced by enterprises can achieve their due value and whether the interests of the industry can be reflected.

Therefore, the International Wool Textile Organization officials humorously said: our feet have moved from the supply chain era to the demand chain era.

It is widely believed that the demand chain era demands higher demand for cashmere fabric manufacturers. The industry must respond more quickly to market changes. The only effective way is to choose the retailers in the demand chain, including retailers.

And any person who provides products to the ultimate consumer will maintain closer ties.

Cashmere fabric manufacturers need to pay close attention to what they are looking for, what they want to provide to consumers, and what consumers want them to provide.

But at the same time, one more can not be ignored, that is, cashmere fabric manufacturers should take the initiative to impact the consumer market, the use of professional knowledge, through a variety of marketing and promotion tools and carriers to influence consumer decisions.

To sum up, the manufacturers of cashmere fabrics in the age of demand chain must achieve two: first, to provide the ultimate consumers with realistic and desirable quality products; and the two is to create the greatest business advantages and interests for retailers or selection parties.

At present, most of China's Worsted and high-grade cashmere fabrics are imported wool, because imported wool has the leading indicators and the quality is relatively stable.

From the perspective of demand chain, the quality and variety of domestic wool can not satisfy the demand of terminal consumers for the delicate, fashionable and high-grade products of cashmere fabrics.

The head of a northeast wool processing enterprise appealed that the domestic cashmere fabric industry should be revival, otherwise it might be squeezed out of the competitive market.