361 Bets On International Business

stay

Besides, another one in China.

Brand 361 degrees also began to force the international market.

In the just released semi annual financial report, the sales volume of overseas business has doubled over the same period last year, reaching 45 million yuan. It is expected that international business will become the main source of group turnover contribution in the next 3-5 years.

361, the turnover in the first half of this year was 2 billion 555 million yuan, an increase of 15.7% over the same period last year, and net profit of 273 million yuan, up 1.3% over the same period last year.

At present, the total number of stores at 361 degrees is 6853, and about 72% of the stores are located in two or three or less cities.

In the first half of this year, 491 new stores were opened and 846 were closed.

361 degrees, the closure of stores is mainly caused by urban planning and pformation and the impact of heavy rain on street stores in the south. In the future, it will focus on improving the efficiency and profitability of stores.

It is worth noting that compared with the overall revenue growth of only 15.7%, 361 degree international business growth of more than 100%.

By the end of June this year, 361 degrees had 908, 180 and 52 sales outlets in Brazil, the United States and Europe respectively.

At present, 361 degree has established a wholly owned subsidiary in Brazil and the United States, through the local multi brand sporting goods terminal retailers to sell products, in the Middle East, South America and Southeast Asia, through local distributors to sell products.

361 degrees in the international market, the main product is running shoes, overseas business has also led to higher sales of footwear.

At present, 361 degrees has introduced the international version of products to 65 stores in the northern Guangzhou and other tier cities, hoping to cater for the needs of domestic consumption upgrading with differentiated products.

361. It is estimated that in the next 3-5 years, international business will increasingly become an important source of contribution to group turnover.

The 361 degree international ambition has emerged. In this year's Rio Olympic Games, 361 degrees as an official two level sponsor, volunteers, technicians and torch relay personnel of all Olympic Games, Paralympic Games and test matches appeared in the Olympic Games related activities in 361 degree costumes. This is also the first sporting brand in China to appear in the Olympic Games as an official sponsor.