The French Luxury Underwear Brand Pullin Will Officially Land On Tmall In August.

July 24th news, has been stationed in Shanghai Jiu Guang

France

Pullin announced recently that it will officially visit Tmall on August and expand its stores to Chengdu, Changsha, Shenzhen and other places.

It is reported that the Pullin is mainly authorized to enter the high-end fashion brand MRH SpaRotica Group in Shanghai.

Before Pullin, MRH helped the brand to sign the authorized cooperation agreement with the Korean Muser group. The next step is to plan Korea, Japan and Singapore as the first countries to enter the MRH.

The core of Pullin brand positioning is "sexual interest". The underwear is suitable for people of different types to wear 24 hours a day on different occasions. Currently, it has 24 concept stores in over 22 countries, and is sold at more than 1400 retail terminals. The brand has been established for 15 years with millions of followers.

Pullin also bought the British clothing brand Ben Sherman to expand its category and will enter China in August.

Pullin has also developed swimwear, T-Shirts, tops, socks, towels and other edge products.

Pullin is bold and innovative in color design, breaking through the unchangeable black and white style of underwear in China.

According to a person in charge of a domestic underwear brand, the proportion of underwear that is eliminated every year has already accounted for 30% of the new products.

The entry of Pullin brings new changes to the traditional underwear industry, and changes the line of product development.