Interpretation Of The 20 Years Of Innovation And Development Of Poetry

　　 market The economy is changing, and all walks of life are changing. Underwear Industry is no exception. The underwear industry, which maintains a relatively high growth level, appears to be developing smoothly, but it is not optimistic about the internal benefits of enterprises. Over the past more than 10 years, lingerie enterprises have been able to reduce the price of goods through large-scale procurement so as to achieve the goal of striking competitors and increasing profits. In recent years, under the continuous impact of the Internet wave, the original market has shrunk and the product has been homogenized, and the survival mode has not adapted to the present development. Some enterprises have been closed down, retail terminal closing phenomenon followed, the competition between the same industry has become increasingly fierce, and it has also formed some unhealthy competition and vicious cycle.

Underwear enterprises should look at the whole situation in the long run. If we want to occupy a position in this big market, we must follow the trend of the industry and take the lead in the wave. We should also have our own unique strategy to face the storm of the industry, reform thoroughly, innovate in innovation, and break through a way of "recreation and development" in the transformation.

1. Breakthrough from 0 to 4000

　　 Shi man fan In the development of more than 20 years, the group has stood out in the process of continuous innovation and innovation. From 1995 to 2006, Shi man fan practiced a solid and steady business philosophy and accumulated and precipitated. In the product independent research and development, enterprise management, brand chain management and other aspects of continuous exploration and innovation. In 2007, Shi man Fei group accumulated a lot of money and established the underwear brand of the same name - Shi man fan. The office building in the Mixc commercial center of Luohu opened a new journey of brand development.

In the new stage of development, Shi man Fei has pursued development step by step. On the one hand, the brand image is constantly created in the brand planning promotion, product design research and development, terminal image, and continuously improve the brand influence and competitiveness. On the other hand, expand market business, increase market share from scratch, help distributors successfully open stores at all stages, and help dealers in the whole store mode to run terminal chain stores smoothly.

Shi man fan, who has always been committed to the healthy environmental protection underwear business, has ushered in its historic breakthrough and development in 2012: there are more than 1000 terminal stores in the country. In the next three or four years, Shi man fan quickly and accurately grasped the development opportunities of the underwear industry, made a strong attack and seized the market share, so that 4000 terminal stores covering the whole country formed a strong and strong marketing network.

Two or 10 years of achievement

From 2007 to 2016, in less than 10 years, Shi man fan's chain stores grew from 0 to 4000. With the rapid development of the brand and the huge operation of the terminal, people have to explore the secret of success.

In China, the situation is changing all the time, and the environment of the industry has been changing. This is the way of enterprise development, and is also the magic weapon of Shi man fan's success. He grasps the trend of the industry and the trend of market development, and even catches the trend of the domestic and international trends. He always keeps his acuity and takes the initiative to innovate.

As early as 2012, there were related data indicating that the underwear industry will expand at a rate of 20% per year. And in 2012, Shi man fan quickly expanded the market share. In the reflection of the market, Shi man fan played a beautiful battle. In 2014, Shi Manfei smelt new business opportunities in the industry gathering shop, and launched a series of value-added items such as nail, mask, skin care and pleura series, which is still a precedent in the industry. In 2016, Shi man Fei weighed heavily to achieve brand upgrading, strong fashion elements, and build a leading SPA collection mode. New products brought a peak fashion feast to consumers. It is reported that in June 23rd, Shi Meng Fei gathered the national distributor to hold the "2016 China underwear development trend Summit Forum and the SPA training workshop and 2016 to 2017 new products" conference. The SPA collection store model, which pioneered the industry, has also been warmly welcomed by the distributors. The 2016 - 2017 new product order will be filled with great results, which is obvious to all in the industry. Without stop, innovation is more than enough. It can be said that the 10 years of Shi man fan is the 10 year of constant change, keeping pace with the times and innovating bravely.

Three. A unique business model.

The success of Shi man fan also comes down to its integrated service management system and low discount strategy. After years of accumulation, Shi man Fei has developed a mature management system. In the shop location, shop design and decoration, business activities planning, follow-up management guidance and tracking services in the industry leading position. Therefore, Shi man fan can enable dealers to quickly replicate this systematic management mode, and successfully manage their underwear business.

Aiming at the current situation of the retail terminal recession in recent years, Shi man fan has also innovatively created the F2C mode, so that consumers can go directly to the manufacturers to achieve low discount sales and grasp the market trend through the strategy of "integration of production, supply and marketing". The biggest feature of "integration of production, supply and marketing" is that the products arrive directly from the factory to the consumers and the intermediaries are omitted. By fully playing the role of market link, we can effectively link production and sales, sales and scientific research, scientific research and production.

Shi man Fei organically coordinates the supply, production and sales of raw materials, and establishes an efficient and complete supply chain system, sharing effective resources of information network. It shows the quick reaction mechanism of a modern underwear enterprise and ensures the low discount and high quality output.

In order to cope with the rising operating costs, many traditional enterprises have chosen to raise their prices. However, Shi man fan lingerie brand still insists on the low price strategy, because it is strictly controlled in raw material procurement, design and production, and has carried out the most optimized resource integration. In the same way, Shi Manfei's quality can withstand the test of customers. The fabrics are of high quality, exquisite workmanship and high quality.

Four, pursue career "platform".

In March 25, 2015, Shi Manfei was listed on the Shanghai Equity Trust trading center. Listing is a broad platform for the rapid establishment of capital markets. It not only provides strong financial support for product design, R & D, brand promotion, and market business expansion, but also greatly improves brand competitiveness. This is also the first step for Shi man to enter the capitalist market.

The future development of Shi man Fei is to pursue "platform", and plan to make the whole staff partners through the power of capital. Listing on the stock market is just the beginning. Shi man Fei wants everyone to accumulate capital. Just like what CEO said, there are no employees and no dealers, only partners.