Traditional Retail Enterprises Are Turning To The Development Of New Shopping Centers.

A report released by the China Federation of Commerce and the China National Business Information Center on 7 May showed that in 2015, 7 of the top 100 retail enterprises in China

The sales volume reached 1 trillion and 723 billion 370 million yuan, an increase of 56.2% over the same period last year, and contributed 80.7% to the overall sales growth of the 100 strong companies.

Faced with the economic downturn and the impact of electricity providers, physical retailers feel pressure.

The operation of traditional formats such as supermarkets is particularly grim, and some enterprises even suffer negative growth.

Faced with the challenge, some traditional retailers began to turn to new models.

Development, by enhancing the consumer experience, meeting the new needs of consumption upgrading, and expanding the new market space.

According to a report released by the China Federation of Commerce and the China National Business Information Center on 7, in 2015, the sales volume of 7 e-commerce outlets in China's top 100 retail enterprises reached 1 trillion and 723 billion 370 million yuan, an increase of 56.2% over the same period last year, and contributed 80.7% to the overall sales growth of the 100 enterprises.

The 6 "entity + electricity supplier" enterprises also achieved a year-on-year growth rate of 15.8%.

By contrast, the sales growth rate of 87 entities in the top 100 retailers continued to decline in recent years, with a growth rate of only 3.2% in 2015.

The sales growth rate of department stores mainly decreased by 3.5 percentage points year-on-year, of which 22 enterprises had negative growth, while the sales growth rate of supermarkets mainly decreased by 1.4 percentage points year-on-year, and 7 enterprises had negative growth.

At the Eleventh China retailers conference and exhibition held recently, Zheng Wen, director of the Department of circulation development of the Ministry of Commerce, said: at present, the consumption of residents presents new characteristics of individuation, diversification and quality, paying more attention to brand, service and experience.

The entity retailing enterprises must speed up pformation and innovation, and form new formats and new modes to meet the new demand of consumption as soon as possible.

Insiders said that in recent years, the new shopping center format is rising everywhere, and has become the preferred place for urban residents to consume.

A few days ago, at the "2016 China shopping center and fashion retail development forum" held in Beijing, the 2015 China shopping center development report jointly released by China Chain Store Association and World Bank Richard Ellis showed that by the end of 2015, 17 large and medium-sized cities in China had completed the total retail stock of 61 million 200 thousand square meters.

At present, there are 323 construction projects in the country, with a total construction area of 32 million square meters, and 9 of the top 10 shopping centers in the world are in China.

In the next 1 to 2 years, there will be more than 300 shopping centers covering more than 100 thousand square meters in these cities.

According to the report, nearly 60% of the high quality shopping centers are urban shopping centers.

Such projects are usually located in the core business area where pportation is convenient, retail atmosphere is mature and passenger flow is stable. Therefore, the average vacancy rate is only 5%, and the average premium of the first floor rents is about 40%.

Pei Liang, Secretary General of the China Chain Store Association, said that in the new consumption era, the younger generation became the main consumer force, and they pursued quality, brand and taste, thus promoting the rise of shopping centers and other formats.

Of course, in order to deal with the challenges of economic downturn and business expansion, shopping centres must also speed up service innovation.

Enhancing consumer experience is a magic weapon for shopping center innovation.

Wu Jie, general manager of Beijing new Yansha commercial limited, said: "modern consumers need a platform to enjoy life and feel new concepts and new trends. Shopping centers are just such platforms, which can provide consumers with a situational atmosphere, including all life and social elements, and provide consumers with time to share with friends and family."

According to Wu Jie, new Yansha MALL, while striving to improve its services, has made adjustments to its brand, function, environment and atmosphere. It has increased consumer friendly fashion blocks, interactive experience projects, organized colorful activities, created surprises for consumers, and created consumption impulses.

Last year and the first half of this year, sales of new Lufthansa MALL continued to grow.

Only by innovating and developing can we grasp the huge business opportunities brought by the upgrading of consumption.

As a cooperative project between Parkson and clothing and love group, Shanghai Baisheng City Plaza has realized the pformation from traditional department stores to City outlets.

This shopping mall, not in downtown Shanghai, attracted many consumers by introducing fashion trends, highlighting fashion, sports and children's parks. Among them, young consumers accounted for nearly 90%, and sales increased significantly.