Nike Is The World'S Most Valuable Apparel Brand

　　 Sports brand Nike Nike won the title of Millward Brown, a market research organization under WPP PLC, the world's largest communication group The Most Valuable Brand List of Huatong Minglue Clothing brand champion. meanwhile, Louis Vuitton ranked second in the industry for the second year in a row, and the brand has been the champion for nine consecutive times before. Inditex SA (ITX.MC) Zara, the largest brand of Indy Textile Group, continues to rank among the most valuable apparel brands.

　　《2016 BrandZ Top 100 Most Valuable Global Brands, Clothes & Accessories Strong performance, the overall Brandz value of the listed brands soared by 14% to $113.9 billion, of which Nike Nike Brandz's brand value soared 26% to US $37.442 billion in 2016, while its competitor Under Armour Andema was included in the top 10 of the clothing list for the first time.

Most valuable in Brandz Clothing brand In the list, the top three positions remain unchanged. Nike Nike, Zara and H&M continue to rank in the top three, while the American sports brand Under Armour In the past year, Andema has performed well, ranking fourth in the list for the first time. The top 10 of the clothing list is basically dominated by fast fashion Sports brand Ralph, the only American brand on the list Lauren depreciated by 38%, and is expected to remain on the list next year.

Since 2016 BrandZ Top 100 Most Valuable Global The threshold of Brands' general list is 10.44 billion dollars, in fact clothing Only the top three of the top 10 are included in the list.

As a whole luxury goods The market continues to be weak. In 2016, the brand value of Brandz in the luxury industry declined by 5% to $99.7 billion, while in 2015, it also declined by 6%. Millward Brown Hua Tongminglue said that the decline in luxury markets in China, Russia and Brazil was mainly due to the weak consumption of tourists in the US market due to the strong US dollar.

The top three of the list are also Louis Vuitton 、 Herm è s and Gucci And only these three brands entered the general list.

Personal care category L'Or é al Paris L'Oreal also continues to occupy the first place. Brandz brand value is 23.534 billion dollars. Colgate and Gillette are ranked second and third respectively in the category list. However, L'Or é al L'Or é al SA (OREP. PA), a subsidiary of L'Oreal Paris, is currently experiencing a global storm.

Top 10 of 2016 BrandZ Top 100 Most Valuable Global Brands is still dominated by technology companies, including Apple Apple and Google take turns to dominate. This year, Google returned to the top with a Brandz brand value of $229.198 billion; Apple Apple thanks to iPhone Aicrazy products have gradually lost their attractiveness in the Chinese market, and the brand value has dropped 8% to the second place on the list. Microsoft still ranks third.

U.S.A online retailers Amazon, the giant Amazon. com, showed the strongest performance. In 2016, the brand value of Brandz soared by 55%, so it rose to the seventh place. The brand value of Brandz was $98.988 billion, while that of TOP The only tradition in the 10 retail McDonald's continues to rank ninth.

Tencent Tencent, which has two giant social applications, QQ and WeChat WeChat, ranked the highest among Chinese companies, ranking 11th for two consecutive years. In 2016, Brandz's brand value soared by 1.1 billion to 84.945 billion dollars; And Tencent's partner and portfolio JD.com JD also entered the list for the first time in 2016, ranking top with the list unit of US $10.496 billion The second from the bottom of the list of 100, JD. com's Brandz brand value surged 37% last year.

In terms of brand value ranking, the Best Global Brands released by Interbrand, a brand consultant, in the second half of each year, ranks with BrandZ.