How To Accurately Judge Buyer's Interest And Size Requirement?

The model wears away, dies beautiful, buys back, but is disappointed to die -- many people have encountered this awkward Taobao "Buyer show".

Reporters learned that before the end of this year, the city's shopping malls, MTR, high-speed rail stations will install the first 100 sets of human data meters, people stand in 13 seconds, you can get accurate 3D data of the human body.

When you want to buy it online

When you match the human model with 100%, you can try clothes for yourself and really experience the effect of clothing.

The developer of the human data instrument is an enterprise in Nanjing's Bai Xia hi tech Industrial Park, named Jiangsu Haer Zhi Rui Digital Technology Co., Ltd.

Zhou Haifeng, chairman of the company, told reporters that he was in

The industry has been on the run for 16 years.

Many garment enterprises have been cross border pformation, he has been sticking to it.

"How much do you know about the cost of a piece of 500 yuan?" at the beginning of the interview, Zhou Haifeng threw up the question and saw that the reporter had guessed a few wrong figures. He simply gave himself the answer: "50 yuan."

Part of the difference will be paid to the circulation department of shopping malls, up to 100 yuan, and the other 350 to go where? "

Zhou Haifeng said that consumers do not know that there are two biggest costs for making clothes.

Develop risks, including fashion factors, that is, you don't know what kind of clothes consumers like.

It may be very popular at the beginning of the 50 items, and the 500 additional products later will not be sold.

The two is the risk of size. In the mall, there is often a discount on broken codes, because they are sold out and become stock.

The cost of these old and broken codes is all spread on the clothes sold on the shelves.

The cost is the remaining 350 yuan.

How to accurately judge the buyer's interest and size demand? Zhou Haifeng decided to use the Internet to create a "counterattack innovation" for the traditional clothing industry, and create a precise data collection platform for the traditional garment industry + Internet. The first product is the human body data tester that will be launched online this month.

The reporter saw that the human data instrument looks like a narrow and narrow cabin, which can hold one person.

When you walk in, the machine starts prompting to scan your body data.

It only takes 13 seconds to prompt the machine to finish scanning.

Get out of the cabin and enter your cell phone number.

Within 24 hours, the 3D version of the human body data and models, including the face, can be obtained free of charge on the phone. It can be rotated at 360 degrees and is very lifelike.

The company has also developed the "leader platform" APP. Buyers can upload their own human data models, click on different styles of clothes to try on, and the upper body effect of clothes is exactly the same as that of a real person in the fitting room.

Zhou Haifeng said, the platform will also analyze the big data, regularly push the appropriate clothes to the user, and customers can really experience the effect of clothing at any time.

In the future, the system will also link Taobao, Jingdong, jumei.com and other online shopping platforms.

With this system, buying clothes on the Internet will not embarrass Taobao buyers.

"Of course, behind these free services, we get massive and accurate consumer data, which provides precise customer needs for manufacturers."

Zhou Haifeng said that the company has reached a cooperation agreement with the director of the Institute of data science, Imperial College London, UK, and the big coffee company in the big data field joins Guo Yi in the form of technology stock.

Through large data collection, storage, analysis, mining and integration, so that it shows great commercial value.

For example, reduce the cost of clothing fashion and size; cooperate with manufacturers, synchronize online and offline services for consumers; discount based on massive data and online shops.