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Tumi The North American Market Is Still Poor. Alexander Must Find A Way Out.

2016/5/9 20:51:00 34

TumiOperating ProfitNorth American Market

Some time ago, it sold to Tumi of Samsonite for $1 billion 800 million, and recently announced its first quarter earnings.

However, in the global economic slowdown, Tumi also started to see a sharp drop in operating profits.

It is reported that in the first quarter of March 31, 2016, the group's

Net profit

It rose 24% to 7 million 903 thousand dollars.

During the same period, group store sales were basically unchanged from the same period in the previous fiscal year.

Sales aspect

There was an increase of 7.1% to $118 million 300 thousand.

However, the North American market is still underperforming.

The group's share price fell to $26.67 on the day, due to poor performance in the North American market.

Full price in North American market

Physical store

Same store sales recorded a 3.5% decrease, while electricity providers and discount stores recorded an increase of 4 and 5.4% respectively.

In addition, the performance in the global market is better than that in the North American market, with varying degrees of increase.

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TUMI was a brand emerging in the US in 1975.

The main products are mainly travelling bags and business bags. The package made of nylon material is very wearable, and its life is much longer than other brands. It has reached the military standard and is far from being able to compete with other similar products, thus establishing Tumi's leading position in the market.

In 1975, when the founder of the TUMI brand, Mr.Charlie Clifford, was stationed in South America as a member of the US Peace Corps, he named the name of the Peru God.

Over the past 30 years, TUMI has provided near perfect travel products for people who are always rushing around.

Today, TUMI has become a leader in the production of high-end travel series, business supplies and accessories.

Its success depends on persistent attention to product design concepts, functions and technological innovations.


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