Coach Cuts 300 People By Knife. This Time It'S A Bit Ruthless.

As a spokesperson for "mother bag" once.

Due to improvements in design and inventory measures, coupled with the strong demand growth in the luxury market, Coach finally ended its three year sales decline and recorded growth.

However, Coach obviously wants to keep a safe and healthy environment in the economic downturn.

Therefore, after the three quarter earnings report, the group announced that in order to consolidate the results, there will be

At the same time, it will restructure business and there will be a decision on layoffs.

In addition, the group announced that it will lay off 300 people. Meanwhile, layoffs will be concentrated in the administrative logistics department. The total number of layoffs will account for 10% of the logistics staff and 2% of the group's staff.

It is reported that Coach's chief operating officer, global marketing and customer experience.

All of us will be leaving, while North American president is also president of global marketing. Todd Kaha, the former chief executive, legal advisor and secretary, will have the title of group president.

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Although the fashion circle is dominated by many European and American brands, the trend of fashion is also dominated by the European and American departments. However, with the rise of local brand forces in the Asian market, Asian manufacturing has also become the choice of many young people, which greatly affects the status of the traditional fashion brands in Europe and the United States.

Fashion experts have found that high quality is no longer the trump card of luxury brands in Europe and America. The local production base, new fabrics and lower price regulated by Asian brands are attracting more consumers.

Data from lac Crawford show that sales of Korean brands and Asian brands are increasing year by year.

In addition to the recent Seoul luxury conference, Lian Crawford also said that the number of Chinese brands in the Department Store increased from 4 to more than 30, while the main buyers were overseas Chinese, with the age of 25 years old.

With the younger generation of fashion consumers, the demand for personalization is gradually increasing. As a brand made in Asia, due to the development time is not too long, it is more willing to contact new things, so no matter from design to fabric innovation, it is even more unexpected.

But will future Asian manufacturing become a benchmark for Europe and the United States? This still takes time to observe.

But the most important point is that consumers are no longer prejudiced against "made in Asia".