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Chengdu Has Become A Key Market For Luxury Brands.

2016/4/24 22:13:00 39

ChengduLuxury BrandBrand Strategy

Although the Chinese market has not brought huge growth to luxury brands as it once did, it is clear that luxury brands have not abandoned China's huge potential customers.

Therefore, the two or three line cities headed by Chengdu, Wuhan and Changsha have become one of the key markets for luxury brands.

After that year, Prada opened its flagship Asian flagship store in Chengdu.

Recently, Lssey Miyake also chose Chengdu as the basis.

It is reported that this boutique is located in the luxury shopping center of Chengdu Ocean Pacific.

This two tiled boutique will be on sale.

Women's wear

Accessories and other classic Lssey Miyake business categories.

The huge space in the store is more modern and futuristic after the careful design of the interior design team. In order to uphold the design core of Lssey Miyake master, the whole shop space is white, with a fine leather case and a full metal display rack to add more space to the whole space.

Coloured

clothes

It is both a commodity and an ornament to decorate the vast expanse of the future and its future.

In addition, Bao Bao, which is loved by girls, will also be sold at boutique.

If you like it too long and too late to start, you might as well have a look.

Everything is unknown.

But with the gradual maturity of the economic conditions of the two or three tier cities, there will be more potential consumer groups of the two or three line cities in the future will likely become the target of brand competition.

The arrival of Lssey Miyake is surprising.

Chengdu

From the end of last year to the beginning of this year, oceanic Taigi has forced the withdrawal of brands such as LV and Prada from the Chengdu market because of profitability. Secondly, now that the capital is in the cold winter, Lssey Miyake's bet on expanding Chengdu can make the brand develop further in the two or three line cities as it wishes.


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