Amazon Has A Unique Way To Boost Its Own Brand Profits.

Recently, Amazon has been singing a lot in the clothing market. Besides launching its own brand, many big names are also starting to sell directly on Amazon, such as CK, Lacoste and Kate Spade.

As early as the 2006 acquisition of shopbop.com, Amazon's ambitions for the clothing market are evident.

Prior to Amazon's other products, the platform was seen as a low-end market by many high-end brands.

To change this view, Amazon has started selling clothing at full price.

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Amazon has its own reasons to choose its own position.

Many shopping malls, such as Messi's department store and Kohl's business, are growing hard and closing their stores. As a contrast, Amazon is growing rapidly.

Last year, Cowen, a research firm, predicted that Amazon's clothing sales would grow from $16 billion in 2015 to $52 billion in 2017, the highest in Messi's department store.

In order to improve the platform profit, Amazon has developed its own way, using the platform to collect consumer shopping habits, and launched its own business.

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It also launched the fashion talk show Style Code Live, using star guests to publicize the website's costumes.

When competing with other traditional shopping malls, Amazon has left its opponents with no fighting power, because Amazon has not only data support, consumer preferences and sizes, but also flexible and complex pricing power.

Bloomberg recently pointed out that Amazon's average price of each garment changed 9.2 times, while Messi stores and Kohl were revised 2.1 times and 1.5 times respectively, highlighting the pricing flexibility of the platform, which is conducive to increasing sales and maximizing profits.

These efforts increased Amazon Amazon's sales by 25%, while Messi's sales fell 3.7%, while Kohl's grew by only 1%.

Amazon's ambition is not limited to the North American market. It is also ready to enter other markets.

Amazon has experienced many failures in the apparel industry, but even so it has not given up because the clothing industry can bring high profits, and its own brand clothing can generate as much as 80% profit.

Moreover, sales of clothing occupy a pivotal position in Amazon's total sales, so having free brand clothing can bring long-term profits to enterprises.

So clothing will become the future.

One of the biggest bookings is the introduction of its own brand clothing to bring higher profits.

Moreover, consumers' preference for online shopping clothing has lit the way for the electricity supplier.