Kai Yun Group Announces Anthony Vaccarello As YSL Creative Director

Kai Yun group announced on Monday local time that designer Anthony Vaccarello will join YSL, and the Belgian designer will become the new creative director of luxury brand YSL.

The announcement of Hedi Slimane's departure was announced last Friday morning.

First hand sources told Reuters that an agreement was signed between Anthony Vaccarello and Kai Yun group, which will be announced on Monday.

The source added that the agreement, including Anthony Vaccarello's acceptance of the job, agreed to close its personal brand and devote herself to YSL's design work.

Anthony Vaccarello was born in Brussels. In 2006, she won the gold award of the French international fashion photography festival in France on the basis of the design works influenced by Italy star La Cicciolina, and entered the international fashion field since then.

He continued to work in Fendi, and in 2009 he launched the brand of the same name in Paris.

Two years later, he won the ANDAM Fashion Award.

He was appointed creative director of Versus in September last year.

It is worth mentioning that Kai Yun group's brand name was Yves Saint Laurent in its statement last Friday, which may mean the return of the name of Yves Saint Laurent.

Anthony Vaccarello is known for its full-time design, "little black dress", and especially loves asymmetric design, because he can create more chic and popular fashion designs for YSL, which is why he has been rumored to be a potential replacement for Hedi Slimane.

Over the past four years, Hedi Slimane has been known for its overall control, from the content of advertisements, the appearance and vision of brand websites, and so on. He also changed the brand name to Saint Laurent.

At the same time, the storm of renaming has been bubbling with excitement. Hedi Slimane has also been attacked by many fashion media. Hedi Slimane has been criticized for disrespecting the brand heritage of Yves Saint Laurent and disgracing the brand. Supporters of the brand even said, "this is too scary, YSL is heading for the grave."

However, Hedi Slimane shut down the fashion media and critics during its stay, helping the brand turnover double to 974 million euros ($1 billion 100 million), making it one of the few luxury brands with a revenue of about $1 billion, and the revenue has been comparable to that of Valentino.

At present, the number of shops worldwide is 142, and Kai Yun group is directly announcing that it has become the fastest growing fashion brand in France.

Citibank analysts said: "the management of Kai Yun group will set up a credible brand contingency plan and will announce the successor as soon as possible."

Yves Saint Laurent will be tied up with sister brand Gucci, occupying more than half of the operating profit of Kai Yun group.

At present, the brand of Kai Yun group also includes Paris family, Stella McCartney, Alexander McQueen and so on.

Puma et al.

The renewal of fashion rulers continued to surge in 2016.

The departure of Hedi Slimane is a major departure after the end of the year, Dior Alber's Elbaz director of Raf Simons and Lanvin.

One of the personnel changes, these dramatic personnel changes seem to indicate that the fashion industry is undergoing tremendous changes. Industry analysts say that under the commercial environment, the pressure of star designers is increasing and the speed of industry alternation will be faster and faster.